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Judge, 1935-05 · page 3 of 36

Judge — May 1935 — page 3: what you’re looking at

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Judge — May 1935 — page 3: Judge, 1935-05

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# Analysis of Judge Magazine Page 1 This page is primarily **advertising and book reviews** rather than political satire. The left side advertises **Hawley Tropper hats**, describing their air-conditioning properties as protection from sun and rain—a commercial pitch emphasizing comfort and innovation. The center section reviews **Thomas Wolfe**, the novelist, with praise for his ambitious, lengthy works containing philosophy and symbolism. The reviewer admires Wolfe's literary ambition despite finding him occasionally tedious. The right side features **"The Elephant Never Forgot!"**—an advertisement for **Sir Walter Raleigh Smoking Tobacco**. The cartoon depicts an elephant remembering a past injury, using humor to suggest the product creates lasting positive memories in smokers. Below is an advertisement for a **free booklet** about the tobacco, priced at 15 cents. The page reflects 1920s-30s magazine advertising combining literary criticism with commercial promotion.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Hawley ‘Troppér Ler the sun blaze away—a Hawley Tropper is all the protection you'd need even deep in the tropics! The Hawley Tropper is made of Hawlite, a featherweight insulating material that coolly resists both sun and rain. A re- freshing current of air circulates con- stantly between your head and your hat because of scientific air-conditioning ...a revolutionary advance in summer hat comfort. The Hawley Tropper has a trim, cool look about it...the smartest hat for | street, for sports, for every outdoor oc- | casion. $1 to $3 at leading stores. Hawley Products Co.,St.Charles, Ill,London,Eng. Also Hawley Jungle Hats (air-conditioned) 25c and 50c, at dealers’ everywhere. JUDGING THE BOOKS HOMAS WOLFE is the review- er's pet. He has them hogtied and wildeyed for bigger bites of Wolfe. And with reason. A big man, he emu- lates his heywood-broun size in his prose style. He gives them the works, never writing one word where two will do. His books contain everything, from Hemingway to Dotty Dimple. You dip into his great grab bags and pull out | what you want or think you want,— satire, epic, philosophy, symbolism, real- ism and boredom Il put together with tremendous majesty, sweep and carloads of adjectives. Somehow this is what the critics go for. They like their stuff lush, profound and 900 pages in length. This is not heaping coals of acid on the laurel-loaded brow of the Wolfe, however. We have nothing but adm tion for this Maestro of the Dictic Obviously, he is the Inflationist of Lit- | Words are no more to him | erature. than baby bonds to Tugwell or babies to a Canadian farmer. Yet there is something right about the guy. For underneath the tidal wave of words, pas- sion, and whichwhat you'll find his “Of Time and the River” one of the home- liest stories ever written, Wolfe's own story:—the story of the It is obviously | typical American youth with intellec- tual aspirations butting his young curls against a Babbitt civilization. To us, Wolfe thinks too much about eternity in terms of himself. We find him and eternity a bit tedious. Perhaps the whole key to this tedious- ness lies in the fact that Wolfe lives and writes in Brooklyn. Nobody can | help feeling Wolfeish towards the world, living in Brooklyn. He ought to move. That would be epic. OU can’t keep that away from records. Let her lay her hands on an old business file, unvital statistics, or real estate records, she'll up and out with a novel. Why that gal could make a pasteurized, good-for- train-reading type of book out of your old 1 looked up things about the lumber busi ness and put it down in regular Ferber style in a novel of the Wisconsin pulp industry called “Come and Get It.” The finished product is as solid and substan- tial as Grand Rapids furniture. if Francis Hackett hasn't followed his Henry the VIII" with as potent a book in “Francis the First” it’s only be- cause the First Frank didn’t have the stuff that the Old Head Hunter had. His nose was too sharp, his eyes wept for broken Virgins and he had too much subtlety. Being a Frenchman he knew how to get rid of a woman in a non- clumsy manner. No vulgar head chop- (Page 21, please) 1 Ferber girl | ndry lists. Now she’s gone and | /\ |\ THE ELEPHANT NEVER/FORGOT/ EN YEARS AGO the elephant caught a whiff of that old pipe, and his trunk was sore for weeks. Today the first sniff brought it all back and turned a peace- | loving zoo-pet into a vengeful rogue. Two easy steps will make buddies out | of this pair. First—a thorough pipe cleaning. Second—a tin of mild, fragrant Sir Walter Raleigh Smoking Tobacco. This friendly | blend of Kentucky Burleys is a pal to | every living creature. Smokers and non- | smokers like its aroma. Well-aged and cool-burning, Sir Walter has raised pipe- smoking to the nth degree of joy. Try atin. Brown & Williamson Tobacco Corporation Louisville, Kentucky. Dept. R-s5 oeee FREE BOOKLET tells how to make your pipe taste better, sweeter, Write for a copy. It’s 15¢—anp rvs MILDER comicbooks.com