Judge — February 1935 — page 2: what you’re looking at

What you’re looking at

# Regord Advertisement Analysis This appears to be a liquor advertisement for "Regord" Pennsylvania Rye whiskey from Judge magazine. The ad uses humor typical of the Prohibition era (though the specific date is unclear from this image alone). The text invites readers to "lift high your glasses" and "propose your local with Rittenhouse Square"—likely referencing a Philadelphia location. It emphasizes the whiskey's smooth quality and that "EVERY one can afford" it. The image shows three elegantly dressed figures in formal attire examining bottles displayed in an ornate presentation. The satire appears to target the contradiction between Prohibition laws and continued alcohol consumption among the wealthy—presenting premium whiskey as an aspirational product despite legal restrictions.