Judge — February 1935 — page 18: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

THE MOVIES By PARE LORENTZ * ALL the present day movie villai and the theatre owners—aptly called —take first rank. While it is true that movie producers know absolutely nothing about their audier Judge, December 1934) the theatre operators, if possible, knov less. Without gi ye te course of Theatre Management, I want e who ¢ glittering junk that showers out of the West, becs try to meet their demands. You, yours ‘obably have seen a hundred examples of stupid showmanship, of actual misrepresentation local theatres. I re- member several years ago “High Pressure” was being advertised in city theatres as being a show in which the hero would “steal your purse, me: your kisses, girls !—beware of him"; after which you were shown a close-up of William Powell. That little advertisement probably kept dozens of people away from a movie that was, to any moderately ligent person, one of the funniest movies of the year. To bring up a more recent print, exhibitors complained bitterly because there were no “names” in “The Pr nt Vai es.” Here was the only melodrama worth a nickel that came out of the gross of trinkets the studios turned out during the holidays. Akthough it was a lurid and wordy melodrama, it was aimed at audience. Although the villains in the story—the muni- were made to comport themselves like so many Chicago gangst ve authors audaciously had them conniving against the most popular President the nation ever has had. Although the machinations of the plot were childlike, the picture showed street fighting and mob violence that must have seemed all too familiar to the audiences of Toledo, Detroit, Minneapolis, and ANcisco. There were no names in the cast that meant much to elevator 5 raphers, to be sur Sut ‘ could e told you the names of the ch: Vanishes”—t the theatre managers exhibitors” es, (see Lorer ase the producers racters y were Franklin D. Roosevelt and—but my loose the libel laws prevents me from listing them in order. You write your own ticket. With the exceptions of Charles Grapewin, the act the exhibitors need word “Preside; ousand r Byron and Osgood Perkins and e. But the The first nick their neighbors. eons were run t 1 to please perated by real he present-day cathedrals are . chain store oper: or bankers, nd they are first prin- ety mean no more r experiment e theat amour, n it does to a public a ciples of th to them si RSAKING All Ott $ a wise-cracking 1 as dated as a speakeasy card, It y that bubbles like stale cham- pagne about a poor rich girl who is left at the altar by a I ome young scoundrel who in turn is left at the altar by the maiden when she discovers that she loves her st silent playmate. Some of the dialogue is amusir the best scenes will remind (Page 22, please) 16 Judg VAUGHS?. ANYI comicbooks.com