Judge, 1934-09 · page 4 of 36
Judge — September 1934 — page 4: what you’re looking at
What you’re looking at
# Ethyl Gasoline Advertisement This is a **product advertisement**, not political satire. The Ethyl Gasoline Corporation is promoting their branded fuel additive (tetraethyl lead) as superior to competitors. The ad's tagline "Alone in Quality" claims Ethyl stands apart despite competing pumps existing "side by side." The copy urges drivers to use Ethyl gasoline to achieve better car performance. **Historical context for modern readers**: This advertisement openly highlights lead (tetraethyl) as a desirable ingredient—what we now know is a toxic neurotoxin. This reflects early-20th-century ignorance about lead's dangers. Lead additives were eventually banned from gasoline in most countries due to severe public health impacts. The ad represents an era when harmful products were marketed without safety warnings.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
R (rRave MARK “U.S, PATENT OFF, AND or ANTI- KNOCK OMPOUND HYL Ga SOLI ok CORPORATION C - he Ethyl pump atands side by aide wilh abhee pumps, but it stands alone in qualily. The only way lo eh Ethyl pesformance out of youd aac 0) to put Ethyl Gasoline mo | the tank, ... NEXT TIME SET ETHYL! ETHYL CONTAINS SUFFICIENT LEAD (TETRAETHYL) TO MAKE IT THE WORLD'S QUALITY MOTOR FUEL | comicbooks.com