Judge, 1934-09 · page 3 of 36
Judge — September 1934 — page 3: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising, not satire or editorial content**. It promotes a Book-of-the-Month Club membership offering nine plays by Eugene O'Neill as a free gift. The portrait shows **Eugene O'Neill**, the celebrated American dramatist. O'Neill was a prestigious literary figure in the 1920s-1930s, so featuring him lent prestige to the club's offer. The "Contents" box lists the nine plays included, such as *Mourning Becomes Electra* and *The Great Good Brown*. The pitch emphasizes membership benefits: free books, no obligation to purchase monthly selections, and access to curated literary choices through expert judges. The coupon at bottom allows readers to request club information. This is straightforward commercial promotion, not satirical commentary on contemporary politics or society.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
NINE PLAY BY EUGENE O'NEILL FREE- =to those who join the Book-of-the- FOR YOUR LIBRARY Month Club at this time . . . it costs nothing to belong and you do not have to take a book every month E suggest that you send the coupon below to get full information as to what the Book-of-the-Month Club does for book-readers, and then decide once for all whether or not you want to join. Are you aware, for instance, that as a member you are not cbliged to take a book every month; nor are you ever obliged to take the specific book-of-the-month chosen by the judges. You may buy it or not, as you please, after reading the judges’ pre-publication reportabout it. Nordo you hate to pay any fixed sum to be a member of the Club.Y ou simply pay the regular retail price for such books as you decide to buy. What then is the advantage of joining? There are many: first, book-divi- dends, for every dollar its members spend on books they receive back on the average over 50% in the form of free books. Second, withouta penny of expense, through the reports of the judges you are kept completely informed about all the important new books, so that you can choose among them with discrimination, instead of having to rely upon bally- hoo and hearsay. There are several otheradvantages,not readily measur: able in money, that cannot be out lined here for lack of space. Surely, within the next year, the distinguish- ed judges of the Club will choose as the book-of-the-month or recom- mend as alternates, at least a few books that you will be very anxious to read and which you will buy anyway, Why not— by joining the Club— make sure you get these instead of missing them, which so often happens; get the really substantial advantages the Club affords (such as the book- dividends mentioned, if nothing else), and get a copy of NINE PLAYS, by Eugene O'Neill, free. Por nn nr 7 §) BOOK.OF.THEMONTH CLUB, Inc 386 Fount AviNut, Nuw York, N.Y Conus) Lied i erry) CONTENTS 9 MOURNING BECOMES ELECTRA STRANGE INTERLUDE THE EMPEROR JONES MARCO MILLIONS THE GREAT GOD BROWN ALL GODS’ CHILLUN GOT WINGS LAZARUS LAUGHED THE HAIRY APE DESIRE UNDER THE ELMS comicbooks.com