Judge, 1934-05 · page 4 of 36
Judge — May 1934 — page 4: what you’re looking at
What you’re looking at
# Crab Orchard Whiskey Advertisement This is a **whiskey advertisement**, not political satire. The four comic panels tell a narrative promoting Crab Orchard brand straight Kentucky whiskey. The story shows people discussing whiskey quality and price. The dialogue emphasizes that Crab Orchard offers "good whiskey" at an affordable price—a selling point during economically conscious times. The final panels display the product itself and reiterate its authenticity: "matured in the wood and bottled right from the barrel. No synthetic aging and no artificial coloring matter added." The ad's tagline, "Straight as a String," plays on the product name while suggesting reliability and honesty. The manufacturer, American Medicinal Spirits Company, lists multiple whiskey brands they produce, reflecting Prohibition's end (whiskey was again legal).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
but straight Kentucky whiskey Now that’s what I call good whiskey. You That’s Crab Orchard, and it isn’t nearly as can’t beat real straight Kentucky Bourbon expensive as you think. These people have liquor if you can afford to pay the price. a policy of holding the price down, Crab Orchard sells at a very low price for such fine quality straight Kentucky whiskey. It’s matured in the wood and bottled right from the barrel. No synthetic aging and no artificial coloring matter added. STRAIGHT KENTUCKY WHISKEY her straight whiskies we can recommen OLD GRAND DAD — SUNNY BROOK The American Medicinal Spirits Company, Inc. OLD TAYLOR HILL AND BILL isvil ¢ i N ¥ S. is Coren to eow Gi eae te Louisville,Ky. Chicago New York — San Francisco OLD OVERHOLT PENNSYLVANIA RYE HERMITAGE STRAIGHT AS A STRING Believe me, I'm going to lay in a case right now. That's the news I've been waiting for. comicbooks.com