Judge — May 1934 — page 3: what you’re looking at

What you’re looking at

# Analysis This Judge magazine page advertises a product called "His Better Judgment" with the tagline "Carries Him 'Next Time Get Ethyl.'" The advertisement features a photograph of a man in a hat and coat, appearing to be in some kind of distressed or awkward situation. The accompanying text suggests the product relates to automobile fuel or additives—likely Ethyl gasoline, a popular brand of the early-to-mid 20th century known for anti-knock properties. The humor appears to play on the phrase "better judgment," implying that using Ethyl fuel represents smarter decision-making for drivers. The man's awkward pose suggests he's learned a lesson about fuel choice, making this a straightforward product advertisement rather than political satire. This represents typical Judge magazine promotional content from the gasoline/automotive industry era.