Judge — January 1934 — page 24: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

JUDGE o rue BENCH HADES of Prohibition—they ! As a result, in general, advertising Under the bill written by Profe Ik in the land! We who thought of foods, drugs and cosmetics has come if a manufacturer, in a poet urselves bi iully free o conform to high standards this situation does nm . be so ineautic Let Venus Bring You Beauty from Elysian id be conv oO adver pery, bureaucratic control audacity of be find sn suit the Crusader from Columbia Because still may bes manufacturers of f ris Seer we are contro dof a misdemeans sentenced to a year in jail. « xt less than $100, nor more rup drugs and cos fined $1,000 for the first offense. he Te: too, itt expected that o 2 large and costly organization etics, because some adve 1 may be misleading and branded and dishone of Agriculture, have so to drum up — their he ind wherever iW * all copy It would seer machinery would become a should der the bill be en provisions From behind the cloistered walls of insertir unl University, wh yee apy roved by Dr. Tugwell profes fared forth to Wa assistant Secretar of economics, ciates in the Department of to become jail sentences and any advertising he may of Agriculture. and is false, accord ht with yron. A product is f od of adver hould his bill be approved. d set of ideas which how on its label the ec he lost ni to crystallize into formula, so e existing Pure Food and Drugs legislation can steal the Law strengthening, let it be d To his mind, advertising was worth thoi in a reasonable way, with sympathe meat for his crusadir duced Senator Dr. Copeland > eminent me al authorities, to extremes to ow up sales, In other ssor nd Representa- words, any advertisir tive Dr. Sirovich to introduce compan- does not de ion bills to re regulate y torment t pr is false whic 1 that advertising is social waste, the his without = making law of the land. Let hi vent the manufacture, shipment and sale EING a scie of adulterated or misbranded foods, B well probably di dru and cosmetics and to re; traffic thereir del the advertiser wise genera’ udvertiser’s ist self-medi ion, Mt to er to simple ailments without esn't know that ad- costly medical advice. He can rid the vertising is the quickest means tha narket of impure fc American industries ord iving Americans of the rig t has s and harmful "and “to prevent th to Masses OT people. It is a form of salesmanship. It s wrong to interfe labeling and the false advertiser s and cosmetics,” Professor Tugwell proposes to establish his own standard of falseness and set up as sole re hat make selling difficult, if judge a bureau in his department not impossible. If Professor Tugwell’s clothed with the powers of a Mussolini nd advertising What does it matter to the learned — of standard products are carried out, it cosmetics with professor that there already are laws — is logi foods, drug re with one as another by imposing ons on label ut assuming every one ‘al to expect that in the near fu- in those great industries to be guilty on the statute books to suppress the ture salesmen will be prohibited from As his bill now stanc false advertising of foods and drugs! speaking over a telephone or to a c it runs directly - counter to the administr. These measures were enacted years ago tomer unless they read from a printed to stimulate business. Not in response to demands from public and regulation approved in advance by offi- extravagantly idealistic; it press for protection from misinforma- cials of the federal government. unenforceable measure. on’s_ efforts y is it nother comicbooks.com