Judge — March 1933 — page 39: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

e —says the champion* a P.HAL SIMS | . .. and he GUARANTEES to teach you Winning Contract intensely practical. already a best- selle-—"MONEY CONTRACT.” The overwhelming success of the SIMS System is due to its sim- plicity and common sense. Play- ers of any system—even auction ad- dicts—can easily graduate to SIMS. Under-average players become good - - - or you Pay Nothing! GEMVOU must do this!"—"You dare jot do that!” say the b experts, But P. HAL SIMS, whom they themselves have acknowl- edged as their greatest, says “BOSH! He has no patience with their moth-eaten rules, and is prov- ing he is right in tournament after tournament! Already the winning contract that has made SIMS the most feared opponent in every bridge tourn ment has won thou- sands of players away from old - fashioned catch-as-catch-can bid- ding and playing methods, And now P. HAL SIMS has put his methods into a fasci- nating book -- "the last word” on Contract. by the master player of them all! Not “just another bridge bock,” but an absolute guar- antee that you will play better bridge, underwritten by the organizer SECOND. ONe a GOOL The SIMS Double-Guarantee Read er tor S days ait ie fund your $2 — If you put the SIMS. System in practice sad Mot ennitely sat ¥ player) ya improved 1.0 Dridee-evening the book and we'll sead ey back? famous “Four MORE Na- jonships than and leader of the Horsemen"—winner of tional Bridge Chai any other player in rica, For years experts have books, delivered lectures. discussed technicalities, shouted themselves hoarse trying to sell their systems. But SIMS quietly keeps winning their tourna- ments The SIMS System Gradually word spread that his is the most su cessful method, yet the simplest to master, that the game has ever known. People called it the “One-Over-One™; but that was only one minor feature. More players took it up. It is estimated that 87% of the major tou ments of the last three years have been won. either by SIMS and his partners. or by players of the SIMS System. written AN fame, re. we will WITHS. fed that AVER point So Easy to Learn —good players expert. Slams are bid and made with smooth precision. And SIMS’ method of concealing Powerhouse hands paves the way to many huge penalties against unsus- pesting opponents. On some points SIMS’ procedure is exactly opposite to that of the experts. And he proves he is right Hitherto hazy technique, the appli- cation of psychology, correct dou- bling—every angle of the game—all are reduced to an immediately work- able plan. Psychic Bidding. orig- inated by Mrs. SIMS. is a highly interesting chapter. And there is a complete table of the new scoring methods, A Guarantee No Other Bridge Authority COULD Make Here in black and white is the actual system—point by has won more Contract champion ships than any other. And is definitely GUARANTEED to im- prove your game! Mr. SIMS’ own phenomenal suc- cess—TWENTY-THREE national is proof that his sys- tem gets res: BUT he does what no other expert has ever dared to point—that * CHAMPION because he trims all the experts! P. HAL SIMS holds TWENTY - THREE nn tional championships to date— more than any other player! In December he and Willerd Karn, in the Cavendish Cup Tourna- ment for pairs, again fin- ished first of ninety-four of the country’s greatest teams. ‘And in November HAL SIMS for the second con- secutive year captained the team which wen the Vanderbilt Cup, Con- tract’s most prized trophy He won the trophies of the American Bridge League twice in 1929, twice in 1930, four times in 1931, three times in 1932; Eastern Champion- ships in 1928, twice in 1929, twice in 1930, and in 1931 and 1932; and the American Whist League for the second time in 1931. HAL SIMS routs sys- do. He GUARANTEES that “Money Contract” will improve the average player's score 1.000 points per bridge- tems, takes at least a million points a year away from the expe; The super-player of contract, SIMS now offers you his complete system of play. And NOW, at last, P. HAL SIMS has pinned it down to definite “do's” and “don'ts” in simple, everyday lan- evening, and the good player's score guage. The result is his one and $00 points per bridge-evening—OR ONLY bock—new, entirely different, HIS BOOK COSTS YOU NOTHING! SIMON & SCHUSTER, Inc., Degt373 38o Fourth Ave., New York City Miease send me Pt, Mat Stns’ new book Money Contract eapiete with new man delivers 1 will pay charges, 5 DAYS’ ithe te : SEND NO MONEY—_.3pinstion 1 may re and a Double Guarantee Send no money with coupon. When book reaches you, pay Postman only $2 plus few cents postage charges. Then read “Money Contract.” If not convinced at once that it can better your score—return the book within $ days and your $2 will be refunded. SECOND... If you decide to keep “Money Contract” and within a month, you, as an average player, are not satis- fied your game has improved 1000 points per bridge-evening (or $00 points if already a good player)—AGAIN you may return the book and your money will be refunded. Send no money now. Mail coupon at once. Simon and Schuster, Inc., Dept. 373, 386 Fourth Ave. New York City. Te ts under turn are Ing Mr. Sims proved by 00 pointe If yous area. o: m piiclieged to return tank to be refunded at nce NAME ADDRESS city star! ek dere if you preter age tharoes Me