Judge, 1932-05-21 · page 3 of 36
Judge — May 21, 1932 — page 3: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising**, not satire or political commentary. The large right-hand section is a Hotels Statler advertisement featuring a photograph of a bellhop with the headline "YOU CALL THIS MAN, 'BOY!'" The ad describes the Statler hotel chain's bellhop service—their training, attentiveness, and professionalism. The phrase "call this man 'Boy'" appears to reference common era practice of addressing service workers informally, which the ad positions as contrary to the Statler bellhops' professional demeanor and dignity. The left side contains a book review column ("Judging the Books") discussing recent publications, including works by Radclyffe Hall and Gene Fowler. This is editorial content, not satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
JUDGING THE BOOKS V eE’RE a little humbled this week. You see, Radclyffe (Elsie Dins- ore) Hall, who wrote “The Well of Loneliness” one for Sappho, has come out of a new creative whorl with “The Master of the House.” And from all the shouting around, we gather it’s a scood book, too. Only it looks as if we're not yoing to verify this first hand. The pub- lishers, it turns out, find themselv unable to send me a copy. Do you suppose they think we're too young to be reading Miss Hall’s books? Do they think that little of our critical standards? Or if we were to send around a snip of our long white beard, would they change their minds and open up with a copy? . STILL remains, since we last saw you, that newspaper men re washouts as novelists but something. else wonderful as rewrite men. Let Herbert Asbury alone with a lot of blank paper and an itch to put hu- man humors and emotions all over this paper nd you yet the most dful imitations of Sax Rohmer rinable. But put him in a news- moryue dressed in a yereen eve- ide and suspenders and the out- crop is a sweet number like “The ngs of New York.” And this goes for Gene Fowler, too, the crack Hearst fellow. Sometime back Mr. Fowler some small popu- larity for a pair of nove but they were hopelessly over-written and daubed up like the front page of your local Examiner, He wrote, one wht say, in headlines, dipped in red. However (and there’s always an however, isn’t there?), this same ne Fowler, without chaning his whiskers, sits down to a life of Wil- liam lon, the greatest criminal lawye all time, the Irish ballad houter of the courts, the honestest crooked lawyer of any aye—and it’s yood. All the screaming heads fit in well; the overwriting doesn’t seem to jar against the subject mat- ter but, rather, loves it; as do the color and melodrama. It’s called “The Great Mouthpiece.” We're a little late on coming around to it but you won't sue, will you now? enjoyed ass, someone before nchell. John Aubrey was his name. He circulated around the 1600s and made it a lifes-work to collect the dirt on his contem- poraries. This he made into hunks of gossip and had printed. nice juicy gossip, only it out-win- chells Walter and makes the Wonder of Birth mere baby stuff compared to what he considered vital statistics. (Page 28, please) YOU CALL THIS MAN, “BOY!” When your bag is picked up by the alert, trim-uniformed Statler bellboy, the hands of a carefully- cted, well-trained young man. you're in Ihe next time you stop at a Statler hotel, watch your bellboy* in action. Observe his personal interest — his an If you are the ticipation of your wants. escorts you to expect mail, he proper clerk. If you have trunk checks, For he has ht that such thoughtful pro- he takes you to the porter. been fan cedure v : for you. and varied. When save ti His duties are many he takes you to your room, he hangs up asks if he can care for offers to open the win- your overcoat — your laundry - dow or regulate the heat. He switches on the bathroom light, runs a practiced eye over the supply of soap and towels, the loudspeake demonstrates radio And before leaving, he inquires if there anything more he can do for you, And there usually is. You neev cigarettes or magazines; you want to im- send a telegram or you have so errands to be run. So you turn And you find him quick, eager to please, always polite. . port to him for first aid. and never tip-greedy. We're proud of our bellboys. Many of them have been with us for years. And we owe to their cheerfulness and willing good share of our reputa- ness to ple se tion for service. *73% ployees. of Statler stockholders are eit OTELS STATLE where “The guest is always right” BUFF DETRO'NT BOSTON CLEVELAND nn NEW YORK, ALO $T. LOUIS Hotel Pennsylvania comicbooks.com