Judge, 1932-03-12 · page 4 of 36
Judge — March 12, 1932 — page 4: what you’re looking at
What you’re looking at
# Analysis This page is primarily a **General Electric advertisement for Mazda lamps**, not political satire. The ad uses a visual pun to humorously promote proper shaving technique and lighting. The cartoon shows a man contorted awkwardly while shaving, with the headline "Do you TURN ACROBAT when you pick up a razor?" The joke is that without proper mirror lighting, men must twist and strain their bodies into acrobatic positions to see their faces while shaving. The advertisement's solution: General Electric Mazda lamps placed on both sides of a mirror provide sufficient, even illumination, eliminating the need for these gymnastic contortions. The text emphasizes that Mazda lamps use "laboratory developed, certified lighting." This is a straightforward commercial pitch using humor to highlight the practical benefits of adequate electric lighting—a relatively modern convenience in this magazine's era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Do you TURN ACROBAT when you pick up a razor? M UST you squirm, twist and turn to shave properly? Then you are handi- capping ) yourself unnecessarily every morn- ing, incurring the penalty of | poor lighting. Shaving is easy when your mirror is properly lighted with General Electric Mazpa lamps. One sixty watt lamp placed on each side of the mirror will illuminate both sides of your face with an intensity that will make seeing and shaving both easier. Remember that when you use General Electric Mazpa lamps throughout your home you are using laboratory de- veloped, certifiec ighting. General E! lectric Company, Nela Park, Cleveland, Ohio. GENERAL @ ELECTRIC MAZDA LAMPS comicbooks.com