Judge — March 12, 1932 — page 3: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Wits A MONTH For as little as *5 down and °5 a month you can have the New Britannica in your home for your daily use and enjoyment lie it is not convenient for you to pay outright for the Encyclopaedia Britannica, do not deny yourself and your family this invaluable possession. Use your credit. Credit is your asset, and, wisely used, enriches you and ensures you the actual and continuous profit from a sound and permanent investment. “What is the wise use of credit?” Not in the purchase of mere luxuries; least of all, perishable luxuries that are used up before they are paid for. The Use of Credit is Wise 1 The use of credit is wise when it acquires needed odities which are not perishable, but which con- tinue to render a needed service No one can use up or outgrow the Britannica You and your family will use it constantly through many, many years to come 2 The use of credit is wise when it enables the pur- chaser to add to his business knowledge and increase his earning power. Or when it increases the creative resources of the home. The Britannica is a necessity, not a luxury. For the practical knowledge it contains increases the efficiency and the power of all who use it. 3 The use of credit is wise when it widens the educa- tional possibilities of the children of the house. Children need the Britannica, It makes their school studies easier, It helps them determine what to do in later life, and helps equip them to do those things successfully 4 The use of credit is wise when it accomplishes an unexpected saving -- securing something that is needed, and that might cost more at a later time. You save a substantial sum of money by order- ing today, for you can now buy the latest 14th Edition of the Britannica at the lowest regular price it has ever been possible to sell it for. 5 Exercised thoughtfully, in any or all of these ways, the use of credit is not an extravagance. Instead, it is an investment. It is, in the best sense, thrift. The purchase of the New Britannica, under any of the many arrangements possible, is an investment of permanent value, which pays a dividend every time it 1s consulted. Its service begins as soon as it is in your home—it helps you get the most out of life. NOW AT AN UNUSUALLY LOW PRICE THE OWNERS SAY— Nathan Abbott, La Jolla, California The most for the money of anything I ever bought.” Mrs. E. D. Skinner, Glen Cove, N. Y. “I wish it were possible to put the Britannica in every home, especially where there are chil- dren. We are simply devouring our set.”” Miss D. C. Walker, Massachusetts “I thank you for making it possible for one with a modest pocketbook to own these wonder books.”* Richard M. Baker, Connecticut “It is the best investment in books I ever made. A public library in the home, and a life- time of reading with pleasure and achievement combined.” 62-Page FREE Booklet Learn more about the Britannica today. Fill out the coupon and drop it in the mail. We will send you by return mail a large 62-page booklet free, rich in color plates, maps and sample pages, and con- taining a full description of the 24 volumes. of the Britannica, its 3,500 contributors, the 15,000 illustratio: many in color, and its 500 maps. The booklet will also ex- plain the new low prices and how you can easily make the new Britan- nica your most useful Possession. Mail the coupon now. This does not obligate you in any way eee eee ENCYCLOPAEDIA BRITANNICA, Inc. J2-A1 342 Madison Avenue, New York City Please send me by return mail, without obligation, your 62-page illustrated booklet with color plates and meps from the new Britannica, together with low price offer representing @ saving of many dollars. Name Address FREE BOOKLET TODAY City 1 comicbooks.com