Judge, 1932-02-20 · page 3 of 36
Judge — February 20, 1932 — page 3: what you’re looking at
What you’re looking at
# Analysis This page is **primarily advertising**, not satire or political commentary. It promotes Mazda Sunlight Lamps, ultraviolet therapeutic devices marketed for health benefits. The image shows a patient receiving UV lamp treatment, likely for rickets or other conditions. The text claims these lamps provide "ultra-violet radiation equivalent to the best mid-day midsummer sunshine" and were used in hospitals, orphanages, and homes. The headline "To you who have Faith in the Value of Sunlight" appeals to period health beliefs about sunshine's medicinal properties. Twenty manufacturers are listed as approved fixture makers. This reflects 1920s-30s enthusiasm for UV therapy—then considered genuinely therapeutic—before the health risks of UV exposure were understood. The page represents commercial exploitation of legitimate (if incomplete) medical science of that era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
BEARDSLER CHANDELIER BENJAMIN BRADY MANUFACTURING COMPANY CURTIS LIGHTING, INCORPORATED, DOMINION J. M. FELDM) THE FRIN GED THE EDWIN F, GUTH COMPANY, HEALTHMASTER SUN RAY LAMP Zo you who hav HAITH jn te Value of Sunlight APPROVED X while bathing or resting. You do not have to be A GUARANTEE OF RELIABILITY—This emblem is a guarantee buying Batures for the Mazoa Sunlight Lamp. HOLOPHANE Ci MANUFACTURING CO., 216 South Jefferson St., Chicago, Ilinois :LECTRIC MFG. CO., Des Plaines, Minois LIGHTOL $65 East Larned St, Detroit, Mich. 1123 West Jackson Blvd., Chicago, Ilin CTRICAL MEG. CO., THE MIL 712 Ontario Avenue, W., Minneapolis, Mino, N CO., INC., 749 South Wall Street, Los Angeles, Cal CORPORATION, 23-10 Bridge Plaza South, L. 1. C.,. N.Y AL ELECTRIC COMPANY, Merchandise Department, Bridgeport, Conn. MOE- BRIDGES MUTUAL UN! Jeffe on & Washington Aves., St. Louis, Me DIVISION, LIBERTY E. 50 West No ECTRIC CO. orth Street, Indianapolis, Ind AND MAD attached has been tested and approved for illumination and ultra-violet effectivens with the Mazos Sunlight Lamp (Type S-2). Purchasers should look for this emblem when 342 Madison Avenue, New York, THE KAYLINE COMPANY, 0 Huron Road, Cleveland, Ohio 2R COMPANY, 569875 Broadway LUMINATOR, INC., . 851 Washington Blvd., Chicago, Ill, R COMPANY, Meriden, Conn. THE PF. W. WAK! WESTINGHOUSE jUFAC Edgewater alight Lamps you can take sunbaths at vour convenience— sunburned to derive the aie, ZZ benefits of ultra-violet radiation. If you want to prove the presence of oltrax ~~ violet, however, expose an area of your skin ordinarily covered by clothing for about twenty minutes. Sunburn should be noticeable several hours later. that the frture to which hen COMPANY, IN N, COMPANY, 220 North Broadway, Milwaukee, Wis, ET LAMP MFG.CO., Empire State Building, New York City S$. ROBERT SCHWARTZ & BRO. 1 Varick Street, New Yor! JELD BRASS CO., Vermilion, Obio New York, N.Y. rk, Cleveland, Ohio N FIXTURES specially designed for their use, Mazpa Sunlight Lamps have won popular favor not only in homes where young and old can be radi- ated daily with health-maintaining ultra-violet, but in hospitals and public institutions of all kinds. In the Maryland General Hospital, Baltimore, a battery of Mazpa Sunlight Lamps burn eight hours a day, that child patients may never want for the ultra-violet radiation which the hospital physicians feel contributes to quick recovery. In St. Alexis Hospital, Cleveland, Mazpa Sunlight Lamps have been used with gratifying success in over 200 post- Rockaway, New York, this new discovery of science is being prescribed for the little tots in the Hebrew Kindergarten and Orphans’ Home... And so, too, we could tell you about in- stallations in hotels, apartment houses and restau- rants that give evidence of the fact that Mazpa Sunlight Lamps have won acceptance. operation cases. In Now is the time you most need ultra-violet radi- ation. If your resistance is ever low, it is after months of sunless winter. With Mazpa Sunlight Lamps you get ultra-violet radiation equivalent to the best mid- day midsum ner sunshi e—and just as safe. No noise or smoke—no need of goggles. You can enjoy it while you shave, bathe or rest. Twenty manufacturers listed below make special fixtures required for the use of this lamp. There are attractive wall and ceiling fixtures, as well as floor and table models, selling for about one-half last year’s prices. “Ultra-Violet for Everyone” tells about Mazpa Sunlight Lamps and illustrates many of the fixtures available to help you get ultra-violet now—when you need it most. MAIL COUPON TODAY FOR FREE BOOKL let for Everye Hight Lamps (Ty Type S-2) and illustrates some inexpensive futures now availabl You may obtain this booklet by mailing the coupon to Ultra-Violet, 2152Keith Build ing, Cleveland Obso. Any manufact here will gladly send you detailed inform: tion regarding the fixtures made by hie. ————— SSS} | ULTRA-VIOLET, 2152 Keith Bldg. Cleveland, Ohio | Kindly send me, without charge, a copy of I “Ulera-Violet for Everyone | Nome ( Sereet and Number bo ee ire ee el ce State comicbooks.com