Judge, 1932-02-20 · page 2 of 36
Judge — February 20, 1932 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising, not satire or political content**. It promotes the Book-of-the-Month Club's free offer of a complete two-volume Sherlock Holmes memorial edition by Sir Arthur Conan Doyle. The left side features **portraits of five celebrity judges** who selected the club's monthly offerings: Heywood Broun, Christopher Morley, Dorothy Canfield, William Allen White, and Henry Seidel Canby (identified as "Chairman"). Their inclusion lends prestige to the club's book selections. The advertisement emphasizes membership benefits and encourages readers to join using the coupon provided. There is **no political satire or social commentary**—this is a straightforward commercial promotion appearing in Judge magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FREE —for your library The Comp lete SHERLOCK HoLmes in two ipiere pages each—SIR ARTHUR CONAN DOYLE MEMORIAL EDITION —if you join the Book-of-the-Month Club now. It costs you nothing to belong... A great many people (we know) have been inclined to join the Book-of-the-Month Club, but have neglected to do so largely through oversight. This special offer is made, frankly, to overcome this procrastination by making it worth while for you not to delay longer. We suggest, simply, that you get full information now about what the Book-of-the-Month Club does for you, and then decide oncey for all whether you want to join. The fact that close to 100,000 judicious readers Christopher Morley s , ! belong to the organization — that they include many of the most prominent people in the country, im every profession and every walk of life—that the retail value of the free books received by the club's members (seven-cighths of which represented book- dividends) reached the astonishing total during 1931 of $876,000—all these are indi- cations that it is worth your while at least to get the facts about the Book - of-the- Month Club as quickly as possible, and then (if you want to) join, Many people do Doeoiby CiaLEa not realize, for instance, that they may receive the various advantages of being a : member, and yet buy as few as four books a year, if they find no more they want out of from 200 to 250 reported upon by the judges. Surely, within the next year, the judges shown here will recommend at least a few new books you will be very anxious not to miss. Why not—by joining the Club— make sure of getting these, get the many other undoubted conveniences the organization gives book - readers, and also get this two-volume Conan Doyle Memorial Edition, free, for your library? sjilaw Adawile Send the coupon below at once, and get full details as to how the Club operates. IMPORTANT—Please Read yotums ont At the moment of authorizing this advertisement (January 11th) there are a little over 1000 copies of The Complete Sherlock Holmes lett, out of a very large original edition. These are rapidly being taken, so that if able to send the coupon at once. This is the first time in the United Seidel Canby States that pil of Sherlock Holmes Henry Seidel Canby (our oovels and 6tiy-six shore sto- ries) have been printed in one col- lection. The complete contents are: BOOK.-OF-THE-MONTH CLUB, I 386 Fourth Avenue, New York, N. Y. Please send me, without cost, a booklet outlining how the Book-of-the-Month Club operates. This request involves me in o0 obligation to subscribe to your service. Name Address City. The Editorial Board of the State | Book-of-the-Month Club Books shipped to Canadian members through book -of.tne-Month Club (Canada) Limited comicbooks.com i NRT te a TC tt