Judge — January 2, 1932 — page 27: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

MAKERS OF Vicks VAPORUB ANNOUNCE New Plan for better Control-of-Colds _ Made Possible by the Development of a New Product Based on a New Idea for Prevention of Colds FURTHER REDUCES FAMILY “COLDS-TAX” A third of a century ago, Luns- ford Richardson, Sr., a North Carolina druggist, developed a new idea in treating colds — and with it Vicks VapoRub. Now, after years of research, Vick chemists have developed a new idea in preventing colds and with it Vicks Nose and Throat Drops. These two are companion products—they aid and supplement each other. Together, they make possible the Vick Plan for better “Con- trol-of-Colds”’ in the home. HERE, BRIEFLY, IS THE NEW VICK PLAN: 1. Before a Cold Starts At that first sneezy, scratchy irritation of the nose or upper throat— Nature's unmistakable warning that you are “catching cold”— use Vicks Nose Drops promptly as directed. Many colds can be checked at this stage and bad colds avoided. If you catch cold easily, the wise plan is to use just a few Vicks Nose Drops up each nostril after exposure to any particular condi- tion that your own experience tells you is apt to give you a cold —— for instance, a night ona Pullman—a dusty automobile ride—over- smoking—over-heated, over-crowded rooms, etc., etc.—and you feel the slightest stuffiness of the nasal passages. Vicks Drops are espe- Gially designed to aid the nose— Nature's “preventor” of colds—when over-taxed by such emergencies of our artificial present-day living. TRIAL OFFER We believe that these two products—used as directed in the Vick Plan for better “Control-of- Colds” — will greatly reduce your family’s ““Colds-Tax” in money, loss of time and health. We believe this so strongly that we have authorized all druggists to sell Vicks Drops to any user of Vicks VapoRub on trial—to refund the 2. After a Cold Starts At night, massage the throat and chest well with Vicks VapoRub (now available in white “stainless” form, if you prefer). Spread on thick and cover with warm flannel. Leave the bed-clothing loose around the neck so that the medicated vapors arizing can be inhaled all night long. During the day—any time, any place—use Vicks Nose Drops as needed for ease and comfort. (If there is a cough, you will like another new Vick product—a Cough Drop actually medi- cated with ingredients of Vicks VapoRub.) This gives you full 24-hour treatment without the risks of too much internal “dosing,” which so often upsets the digestion—espe- cially of children —and lowers body strength when Nature most needs it to resist disease. Don't “dose” colds except on your doctor's advice. TO VICK USERS purchase price if you do not find the Vick Plan for “Control-of-Colds” more than satisfactory in your home. VICK CHEMICAL COMPANY leap tH eta PRESIDENT