Judge, 1931-10-31 · page 4 of 36
Judge — October 31, 1931 — page 4: what you’re looking at
What you’re looking at
# Analysis This page is **primarily an advertisement**, not political satire. It's a General Electric Mazda Lamps ad from Judge magazine. The illustration shows two figures playing bridge (a popular card game), with the headline "HALF the game is in SEEING the cards." The ad uses this relatable scenario to pitch improved lighting for better visibility during card play and other activities. The body text emphasizes that General Electric Mazda lamps provide "correct intensity" illumination to prevent eye strain—a practical advantage for bridge players and office workers alike. The ad concludes with a company address in Nela Park, Cleveland, Ohio. The "satire" here is gentle and commercial rather than political: the joke is simply that poor lighting ruins card games, and GE has the solution.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HALF the game 1s in SEEING the cards j le | i i ! : { t HEN you bid four hearts with the ace of diamonds in among your hearts— ine blame it on the lighting. Without illumina- DE tion of the correct intensity your eyes soon i} tire. General Electric Mazpa Ja | signed to give you the utmost ea: | and to prevent the eye-strain which causes | at such mistakes. Not only for bridge and play- i time are General Electric Mazoa lamps certi- | fied illumi n—they will serve you long and } well in your office, or wherever there is need i for better lighting. For any hour of the day or night, for any time or place, there is a ne General Electric Mazpa lamp that is cor- ' yt rect. General Electric Company, Nela Park, : Cleveland, Ohio. | | GENERAL @ ELECTRIC | ~ MAZDA LAMPS _ | comicbooks.com