Judge, 1931-10-31 · page 3 of 36
Judge — October 31, 1931 — page 3: what you’re looking at
What you’re looking at
# Analysis of This Judge Magazine Page This is a **public service advertisement**, not satire. It promotes the President's Organization on Unemployment Relief during the Great Depression era. The ad urges men to confess to their wives that they've **overspent beyond their means**—giving more charity than planned. Rather than anger, the message encourages trust and understanding, appealing to wives' "generous spirit" and "manly sympathy." The underlying message is that **voluntary charitable giving** (rather than government assistance) should address unemployment relief. The ad asks readers to contribute through local welfare organizations, emphasizing private, community-based solutions. The formal oval portrait and earnest tone reflect Depression-era appeals for personal responsibility and domestic harmony amid economic hardship.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Tonight...say ¢hzs to your wife ...then look into her eyes! “T gave a lot more than we had planned... Are you angry?” F you should tell her that you merely “contributed”’—that you gave no more than you really felt obliged to— her eyes will tell you nothing. But deep down in her woman's heart, she will feel just a little disappointed—a tiny bit ashamed. But tonight —confess to her that you have dug into the very bottom of your pocket —that you gave perhapsa little wore than you could afford—that you opened not just your purse, but your heart as well. In her eyes you'll see neither reproach nor anger. Trust her to understand. Trust her to appreciate the gencrous spirit—the good fellowship and manly sympathy which prompted you to help give unhappy people the courage to face the coming winter with their heads held high with faith and hope. It is true—the world respects the man who lives within his income. But the world adores the man who gives BEYOND his income. No—when you tell her that you have given somewhat more than you had planned, you will see no censure in her eyes. But /ore! THE PRESIDENT’'S ORGANIZATION ON UNEMPLOYMENT RELIEF Walter S. Gifford, Director Committee on Mobilization of Relief Resources Owen D. Young, comicbooks.com