Judge, 1931-10-10 · page 3 of 36
Judge — October 10, 1931 — page 3: what you’re looking at
What you’re looking at
# Analysis This page is **primarily advertising**, not satire or political commentary. It features a bridge-bidding contest sponsored by General Electric and Mazda Lamps, offering $25,000 in prizes. The portrait shows E. V. Shepard, who appears to be associated with the contest (likely the judge or organizer). The "How Would You Bid This Hand?" headline presents Contract Bridge problems for readers to solve—a popular pastime in 1930s America. The contest rules and conditions occupy most of the page's text. The only substantive content is the bridge puzzle itself and advertisement for General Electric products (refrigerator, appliances, etc.) as prizes. There is no political satire or social commentary visible. This represents Judge magazine's commercial content rather than its typical satirical function.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a wah oH HOW WOULD YOU BID THIS HAND? For solutions of this and nine other problems at Contract Bridge Mr. Lenz will award prizes valued at more than $23.000.00 Contest sponsored by GENERAL @ ELECTRIC MAZDA LAMPS Tt doesn’t cost a penny to enter or win the prizes. Nothing to buy. Nothing to sell. No service to be rendered. HERE will be ten problems. One will appear each week. Be- low are the rules of the contest. Please read them carefully. Contestants are urged not to write letters, set down the problem or at- tach copy of problem to solution. Do not give reasons for bids. Do not play the hand. In Problem No. 3 perfect score will be given to solutions showing all bids and passes in order, exactly as Mr. Shepard has set them down, until the contract is secured. But partial credit will be given for the correct. contract, secured by any method of bidding. To facilitate the work of scoring, a simple form of presenting eolu- tions to Bidding Problems is sug- gested below. South West North East 1 Heart 1 Spade 2 Hearts 2 Spades 3 Hearts and so on. Se Problem No. 3 By E. V. Shepard BIDDING PROBLEM Contract Bridge eKJ 104 9Q6532 OA8 53 e82 9109 oj 0Q)1053 oK976 #AQ102 5398643 SOUTH BIDS FIRST. NO SCORE Do not bid by “double dummy” method. Until the contract is se- cured South, West, North and East should bid or pass in turn on values held and in consideration of previous bids. E. V. Shepard PRINCIPAL PRIZES STUTZ DV 32 CLUB SEDA Valued at more than $6,000, this car will be delivered to the winner fully and beautifully equipped. Special paint job, hody and chassis. Chromium wheels—two extras, side mounts. Six Goodrich Silvertown cord tires and tubes. Interior fur- nishing includes lambskin rug, nlush robe, fatigue cushion, Radio installed. GENERAL ELECTRIC CO. will install as one prize a com- plete Electric Kitchen compris- ing a G-E Refrigerator; Edison Appliance Hotpoint I Toaster, Mixer and Percolator; G-E Walker Dishwasher; G-E Fans: G-E Clock; appropriat lights; complete G-E wiring s tem for light, power and heat. See pages 24 and 25 for addi- tional prizes, ptember 26th and October 3rd issues of Jupce for Problems Nos. 1 and 2. Explanation —Throughout the contest, both in the bidding problems and in the problems where inferences are to be deduced from the bidding, the authors, Lenz Whitehead, ha months. Conditions of Contest — Please Read Solutions must not be written on two sides of a sheet of paper. Contestants are urged to confine eaeh solution to a single sheet. Not more than one solution to any one problem may be submitted by one con- testant, Contestants are urged not to vitiate this rule by sending solutions in the names of other mbers of their fami friends. Solutions to more than one problem must not be subr on the same sheet. No solutions submitted may be with- drawn, Name and address of contestant and the number of the problem must be clearly written or printed on each sheet. Name must be exactly the same on all solutions. Solutions must not be submitted on the printed forms or pages from Juvce or on other printed forms in which the problems may be published. Solutions to any or all problems may be submitted at any time, up to the close of the contest on December 17th. Only solutions received by 1ith will count in the contest. Contestants may send in their soluti week by week as the problems Jupce. The prize winners w in order whose solut respond to i problems whiel sealed. Not only e ding, correct reading and correct recon- struction, as any of these may apply to the different problems presented, but the ¢ rectness with which the are rived at and the ity h are stated will be considered in awarding prizes. Contestants in order of most nearly cor- rect solutions will be awarded the prizes rder of value. If two or more contestants tie they will receive like pri Each problem will have a scoring value in points, making it possible for a contes- tant to win any prize, no matter when con- 1 December ns pear in be the contestants * most nearly cor- authors of the written and Work, Shepard and > followed the One-Two-Three system as presented in Jupce for the past six The Challenge convention, artificial bids and Ace showing will not be used. Carefully. testant starts and even problems are not submitt bat those who submit solutions to all plems are most likely to secure the winning scores. Mr. Lenz will be the impartial judge of all aw In the December solutions to all of Junce we will a the din succeeding issues will ions of all problems. In the ple issues of Junce thereafter we will publish the names of all prize win- ners; and all prizes will then be awarded liately. Prizes will be deli No employee of Junce or member of an employee's family or household may enter this contest. to winners only. Address all solutions to Lenz Bridge Contest Judge Publishing Co., Inc. 18 East 48th St., New York City com