Judge, 1931-10-10 · page 2 of 36
Judge — October 10, 1931 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is **not a political cartoon or satire**—it's a straightforward automobile advertisement for the Auburn 7-Passenger Sedan, priced at $1,195. The ad emphasizes Auburn's market leadership, arguing that buyers' preference for Auburn vehicles justifies introducing this larger sedan model. It highlights specifications (136-inch wheelbase, 98 horsepower, seating for nine) and appeals to buyers to compare its construction and value against competitors. Two interior photographs show the sedan's spacious cabin. The lower illustration depicts the car itself in profile. The small text at bottom lists various Auburn models and pricing. This represents standard magazine advertising from the automobile industry, not editorial satire or political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Leadership imposes responsibilities. When buyers express preference for one make of car, so marked as they are showing for the new Auburn Straight Eights, the public is entitled to expect even more from Auburn. To deserve this confidence and to meet the need fora large, fine seven passenger car, Auburn introduces a new Sedan. It has 136’ wheelbase, 98 horsepower motor and seating capacity for nine people. You are invited to compare its construc- tion, refinements, roominess, comfort and performance. We believe this car at $1195 offers incomparable value. (. AUBURN 5: POWERED BY LYCOMING The car illustrated above isthe 7-Passenger Sedan. Silent-Constant Mesh in standard models. All Custom Models Include Free Wheeling Custom models 8-98A: S-passenger, 2-<door Brougham $1145; Business Man's Coupe $1195; Convertible Cabriolet $1245; 4-door Full Sedan $1195; Convertible Phaeton Sedan $1345; 7-passenger Sedan $1395. All Custom Models include Free Wheeling. Standard models 8-98: S-passenger, 2<loor Brougham $945; 4-door Full Sedan $995; Convertible Cabriolet $1045; Convertible Phaeton Sedan $1145; Business Man’s Coupe $995; 7-passenger Sedan $1195. All prices (.0.b. factory. Equipment other than standard, and wire wheels, at ¢: ‘ot. AUBURN AUTOMOBILE COMPANY, AUBURN, INDIANA. Pr bject to change without notice. comicbooks.com