Judge, 1931-09-12 · page 3 of 36
Judge — September 12, 1931 — page 3: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising, not editorial content or satire**. It announces the Third Annual Lenz Bridge Contest sponsored by General Electric (Mazda Lamps), offering $25,000 in prizes for solving ten contract bridge problems. The contest promises significant prizes including a Stutz Club Sedan (valued at $6,000+) for the top score, plus a complete General Electric kitchen installation with refrigerator, range, and appliances. Additional prizes from "nationally known manufacturers" are mentioned. The contest is open to all bridge players—"nothing to buy, nothing to sell, no service to be rendered." Problems will appear in Judge weekly for ten consecutive weeks. This represents **corporate sponsorship of editorial content**, using an intellectual game contest to promote both the magazine and General Electric products to readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The THIRD ANNUAL LENZ BRIDGE CONTEST TO START IN THE SEPTEMBER 26th ISSUE OF JUDGE WILL BE SPONSORED BY GENERAL @ ELECTRIC MAZDA LAMPS (See announcement of this sponsorship in the Mazda Lamp advertising in other magazines} For the Solution of Ten Contract Problems $25,000.00 In Prizes Top Score will wing... STUTZ CLUB SEDAN, valued at more than $6,000,00. GENERAL ELECTRIC COMPANY will install as one prize a complete Electric Kitchen: G-E Refrigerator; Edison G-E Appliance Hotpoint Range, Toaster, Mixer and Percolator; G-E Walker Dishwasher; G-E Fans, Clock; appropriate lights; complete G-E wiring system for light, power and heat. There will be trips by rail, water and air. Hundreds of attractive prizes will come from nationally known manufacturers and exclusive New York shops. SEE PAGES 24 AND 25 FOR MORE COMPLETE INFORMATION ABOUT PRIZES. The contest will be confined to Contract. It doesn't cost a penny to enter or to win these prizes. Nothing to buy. Nothing to sell. No service to be rendered. THE worldwide interest taken by bridge players in the 1929 and 1930 contests has led to a bigger contest this year. Sponsored by a leading name in American industry and science, a new attraction is provided in authorship of problems. In addition to problems by Mr. Lenz, there will be a problem set up by Mr. Milton C. Work, who contributes a weekly article to Collier's, a problem by Mr. E. V. Shepard, and one by the late Wilbur C. Whitehead. Me: LENZ will award the prizes to the contestants whose solutions of the ten problems correspond most nearly to the authors’ solutions which have been written and sealed and placed in Judge's safe box. One Problem will appear in Judge each week for ten consecutive weeks. Rules of the contest will be published with each problem. THERE IS NO ACTIVITY IN THE BRIDGE WORLD COMPARABLE TO THESE PRIZE CONTESTS IN JUDGE. EVERY BRIDGE PLAYER IS INVITED TO JOIN IN. 1 comicbooks.com