Judge, 1931-09-12 · page 2 of 36
Judge — September 12, 1931 — page 2: what you’re looking at
What you’re looking at
# Analysis This is **not a political cartoon or satire** — it's a straightforward **advertisement for Dentyne chewing gum**, appearing in Judge magazine. The page features a glamorous portrait of a smiling woman (likely a celebrity or model of the era, though unidentified here) demonstrating the product's appeal. The ad's messaging emphasizes that white teeth enhance one's social impression and romantic success — a common advertising strategy of the 1920s-30s era. The copy claims Dentyne gum whitens teeth and keeps gums firm through "extra healthful exercise." The product package is prominently displayed. This represents Judge's commercial content rather than editorial satire. Such advertisements were standard revenue sources for magazines of this period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Chew ENTYNE ..and smile/ It's a winning smile, far more than your name, that impresses people you meet. It's teeth —WHITE teeth that give your smile its winning charm. And it’s Dentyne — delicious hit Dentyne that Keeps teeth flashing white. It also helps to keep gums firm beeause its extra chewy quality gives them extra healthful ex- ercise. No finer chewing gum _ is sold today. comicbooks.com