Judge, 1931-09-05 · page 4 of 36
Judge — September 5, 1931 — page 4: what you’re looking at
What you’re looking at
# "You Never Know What's Around the Corner" This page is primarily an **Ætna insurance advertisement** disguised as editorial content. The cartoon depicts a chaotic car accident with multiple vehicles colliding and people flying through the air, illustrating the unpredictability of traffic dangers. The ad's message: reckless driving causes accidents, and many states now legally require drivers to prove "Financial Responsibility" through insurance. Ætna positions itself as essential protection, offering 25,000 representatives nationwide for emergency service. The right column reviews "Adèle & Co." by Dornford Yates—a detective story. The reviewer humorously dismisses it as forgettable genre fiction, though praising Yates's storytelling skill. **Bottom line:** This is advertising-as-content, using fear of accidents to sell liability insurance to motorists.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
YOU NEVER KNOW. what’s around the corner ! (usa A QUICK yank at the wheel may make the best of a bad situation...and then again, it may not! Blind corners see plenty of accidents! An tna Combination Automobile Policy may be written to cover every insurable motoring risk, AEtna’s 25,000 representatives: assure prompt, emergency service whether you're near home or clear across the continent. This Coast-to-Coast Service is one of the big advan- tages in being “AEtna-ized”. Nowadays, if you violate certain laws and cause an accident, many states may not even let you drive your car back home (if you still have a car!)—wnless you can show accept- able evidence of your Financial Responsibility* —such as an Aitna Automobile Policy. See the AZtna-izer in your community. He is a man worth knowing. 17 States and 3 Canadian Provinces now have Automobile Financial Responsibility Laws. AATNA-IZE TOURING? Then clip and mail the coupon below for a fascinating 48-page Book of Motor Tours "Seeing America with tna” 22 tours. Each illus- trated with a large 2- color map.Each adapt- able to the length of your vacation and the limits of your budget! A unique guide to America’s most beau- tiful scenery and most interesting historic points! Your name and address on the coupon, plus 12¢, will bring your copy by return mail.(Ifyoulive in Canada send 22¢.) 25,000 AZtna Representatives from Coast to Coast to give you friendly, personal service. The Atna Casualty & Surety Company, The Ana Life Insurance Company, The Automo- bile Insurance Company, The Standard Fire Insurance Company of Hartford, Connecticut write practically every form of Insurance and Fidelity and Surety Bonds. MAIL THIS TODAY The Atna Casualty & Surety Co.,Hartford,Cona. Send me your 48-page Tour Book. Bo rica with Aetna”. I enclose 12¢. Ue you live ia Canada send 22¢) Name. Address SUDGING™ BOOKS pete & Co.,” by Dornford Yates, belongs to that lowest form of human output, the detective story, and, if you have followed the sundry ntric opinions of Old Gaffer you will remember he holds lar form of typewriter punishment, with the exception of the works of the elder Hammett, tot about three degrees lower than movie criticism. However, after this tasty morsel of Yates’, the Old Gaffer is forced to still another right-about-face on his high and mighty opinions—it's that good. And, come to think about it, k over his generally use- + some of the happiest mo- ments the Gaffer has experienced were spent in bed between the covers of detective story books. And, consid- ering that Nick Carter, Sherlock Holmes, C. Auguste Dupin, Hercule Poirot, Father Brown, Craig Ken- nedy and Sam Spade have afforded him so much genuine amusement, in- fluencing his life for the better and giving him a profound respect for the sanctity of private property, it has be downright ungrateful of the fer to relegate his friends and their doings to the garbage cans of literature, So the O. G. apologizes, he weeps all over the place, and beckons his cast-out orphan-heroes back into. the folds of his heart. He will in sneer at them, even tho their ranks be cluttered up with mil- lions of sour inspectors, conceived by millions of graduates of stor courses. After all, the detcetive story, in the hands of a master, may not hx Art, but it makes about the best read- ing there is. As for “Adele & Co,”, it is a detec- tive story without a detective, that is all the characters (a merry, civilized collection of top hat, Rolls-owni English) don false beards, smoked glasses and gimpty legs and set out to recover the jools which some igno- ble nobles have stripped them the bones of. More we you, it would but spoil the p cepting that it is a humorous, ex record, the character of Berry peach; and this Yates has something on the ball as a fine story teller and humorist. I ay be ng in: bush-league medium, but his gifts pro- mn him a Lefty Grove extraordi- nary. ® hesitate to take a wallop at cither the chin or works of Corey Ford. (Yes, yes—we know he’s John Riddell!) In the first place we like Corey; in the second place, he’s good; (Continued on page 27) comicbooks.com