Judge, 1931-09-05 · page 3 of 36
Judge — September 5, 1931 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising copy**, not satirical content. It announces the Third Annual Lenz Bridge Contest, sponsored by General Electric's Mazda Lamps division. The contest offers $25,000 in prizes for solving ten contract bridge problems. The grand prize is a Stutz Club Sedan (valued over $6,000), plus ocean trips and a Mexico City journey. Additional prizes come from "nationally known manufacturers and exclusive New York shops." The text emphasizes the contest requires "Nothing to buy. Nothing to sell. No service to be rendered" and is "confined to contract" bridge—indicating this targets the serious bridge-playing community. The contest appears designed to generate brand awareness for both Mazda Lamps and the Lenz bridge problem-setting tradition among educated, affluent Americans.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The THIRD ANNUAL LENZ BRIDGE CONTEST TO START IN THE SEPTEMBER 26th ISSUE OF JUDGE WILL BE SPONSORED BY GENERAL @ ELECTRIC MAZDA LAMPS (See announcement of this sponsorship in the Mazda Lamp advertising in other magazines) For the Solution of Ten Contract Problems $25,000.00 In Prizes Top Score will wing... STUTZ CLUB SEDAN Valued at more than $6,000.00, this car will be delivered to the winner fully and beautifully equipped. Special paint job, body and chassis. Chromium wheels—two extras, side mounts. Six tires and tubes. Interior furnishing includes lambskin rug, plush robe, fatigue cushion. Radio installed. Ocean trips, a Canadian waterways trip, and a trip to Mexico City routed over the Missouri Pacific Lines will be awarded. Hundreds of attractive prizes will come from nationally known manufacturers and exclusive New York shops. It doesn't cost a penny to enter the contest or to win these prizes. Nothing to buy. Nothing to sell. No service to be rendered. THE CONTEST WILL BE CONFINED TO CONTRACT THE worldwide interest taken by bridge players in the 1929 and 1930 contests has led to a bigger contest this year. Sponsored by a leading name in American industry and science, a new attraction is provided in authorship of problems. In addition to problems by Mr. Lenz, there will be a problem set up by Mr. Milton C. Work, who contributes a weekly article to Collier's, a problem by Mr. E. V. Shepard, and one by the late Wilbur C. Whitehead. Me: LENZ will award the prizes to the contestants whose solutions of the ten problems correspond most nearly to the authors’ solutions which have been written and sealed and placed in Judge's safe box. One Problem will appear in Judge each week for ten consecutive weeks. Rules of the contest will be published with each problem. A complete list of prizes will be printed in coming issues of Judge. THERE IS NO ACTIVITY IN THE BRIDGE WORLD COMPARABLE TO THESE PRIZE CONTESTS IN JUDGE. EVERY BRIDGE PLAYER IS INVITED TO JOIN IN. iz comicbooks.com