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Judge, 1931-08-01 · page 4 of 36

Judge — August 1, 1931 — page 4: what you’re looking at

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Judge — August 1, 1931 — page 4: Judge, 1931-08-01

What you’re looking at

# Analysis of Judge Magazine Page This page is primarily **advertising-driven**, featuring an Aetna Insurance advertisement for automobile liability coverage. The large cartoon depicts a dramatic car accident with passengers being thrown from a vehicle, illustrating the advertisement's message about brake failure and financial liability risks. The satire is implicit rather than explicit: the ad uses fear-based messaging about whether brakes will "always hold," positioning Aetna's "Comprehensive Automobile Liability Policy" as protection against unexpected accidents and lawsuits. The right column contains book reviews under "Judging the Books," offering literary commentary unrelated to the insurance messaging. **Context for modern readers:** This reflects early-20th-century concerns about automobile safety and the emerging need for liability insurance as cars became widespread.

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—bur, “Can the other fellow stop—in time?” The new A:tna Comprehensive Automobile Liability Policy is not a substitute for good brakes. But it és protection against “unlucky | breaks"! Originated by AZtna primarily to mect the requirements of the fast-spreading Financial Responsibility Laws, it has many unique fea- tures to commend it to erery motorist. Not only you yourself but the various mem- bers of your family may be included in its ex- tremely broad provisions against financial loss or penalties under the “safety responsi- bility” laws. | Ask your local AEtna-izer to explain the “drive-other-cars” feature, the ten-day auto- matic coverage and the other exclusive fea- tures of this unusual, up-to-the-minute “con- tract of protection.” ALTNA-IZE 25,000 Atna Representatives from Coast to Coast to give you {riendly, personal service. Gentlemen: The tna Casualty & Surety Company, The Aina Life Insurance Company, The Auto- mobile Insurance mpany, The Standard Fire losurance Company of Hartford, Connecticut write tically every form of Tnsurance and Fidelity aod Surety Boods. Name Address Will Your Brakes | Always Hold? The Atna Casualty & Surety Co., Hartford, Conn. “Seeing America with Etoa”. Leaclose 12¢ (It you live ia Canada sead 22¢). 7 i well ILL your brakes always hold... or will they some day only hold you responsible for a damage suit? Even the best of brakes can't perform miracles. Besides—it isn’t always a question of “Can you stop? TOURING? Then clip and mail the coupon below for a fascinating 48-page Book of Motor Tours "Seeing America with Atna” 22 tours. Each illus- trated with a large 2- colormap. Eachddapt- able to the length of your vacation and the limits of your budget. A unique guide to America’s most beau- tiful scenery and most interesting historic points! Your name and address on the coupon, plus 12¢ will bring your copy by return mail. (Ifyou live in Canada send 22¢.) MAIL THIS TODA Send me your 48-page Tour Book. SUDGING* BOOKS iis week the High Purposes of Art are due for a severe setback. Your Old Unele has done nothing but peck away at carloads of hot dog-day lit- erature and found not a purple patch of wri in the whole crop. As a matter of fact, if he hadn't noticed that what he was reading was made of pasteboard-covers, blurbs, printed and numbered pages, it is question- able whether he would have known the things were books. Which, howeve The presses have , is all very nice. slowed down with the heat, the great authors are vaca- tioning at Antibes, the book publish- ers busy playing anagrams at West- port, and the compositors are resting on long vacations (with pay) at Lake Louise, to gain strength for the ardu- ous duties of setting up a little thing of seven million words by Dreiser for Z And th such as it is) is given a well rest, life becomin, rned a sweet zephyr wave. It's always easy to read a summer book, You open to page one, get out your jumping repe and skip. And here’s the good news for this we Tue was Grace Richmond's “Red Pepper Returns.” Red Pepper, it ns, is a noble-minded doctor, se chief fault, as far as we could rover, lay in his being so goldurned human, Always on the qui vive to do good for someone, he starts his good works with the typical gesture of breaking up an impending marrid that would have turned out a splendid example of mismating. We didn't get much further, for altho Red was plainly labeled a man, he was nothing but your old grandmother in modern pants, untmists ably omniscient, nosey, moral and right about everythin have it: it's harmless, standard and too Louisa M. Alcott for our poisoned mind. Hereet Hexny’s “Lady with a Past” was most likely written with one cye on the typewriter and the other on Jesse Lasky's bankrell. It is undoubtedly being sold to hi the moment, and Con © Bennett will play the leading rdle, and a ten ill bring you twenty if, you think we're wrong. It tells of a lovely thing who acquires a phoney past in Paris, comes to New York and ex- ploits it. You are supposed to be amused by the spectacle of sundry young sparks breaking their necks to win her be > has a little sinful glamour to her. And can't you s how stunning Connie's going to loc in that Parisian background and in all them there gowns and all that ro- (Continued on page 25) ause sh comicbooks.com