Judge — July 18, 1931 — page 15: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Mission of Research “a method of keeping everybody reasonably dissatis- fied with what they have.” Thus Kettering of General Motors, “nonkey-wreneh mechanic” but who is actually one of the shrewdest research engineers we have. The remark was facetious, but c is behind it a world of truth ap- ble to the present economic situ- ESRARCIL is Cc. F who calls himself a ition. Mr. Kettering believes that indus- trial stagnation is due in | part to monotony in merchandise. He says: “LE have been engaged all my life in putting new products on the urket. | believe business will come ck when we get products that people ant to buy, and I think if we spend half of the energy producing these products that we spend. stirring up the mud we'd be a lot better off. “TL also know that there is a horri ble thing in this world kno monotony. When we continue to produce the same things, the models indefinitely, the product be- comes monotonous, and the people "t want to buy it.” This is a good deal more than an argument for style, and the annual of models. It goes far deeper. atest factor in our last great the perfection of the auto- mobile. Millions of people wanted cars so badly that they worked with tremendous persistence to get money enough to buy them; they went into debt for them and then had to work hard to t out. The zed by the desire to get 1 and step on the gas. Stuart Chase said recently that another boom in this country probably must await the coming of nas me boom whole nation 2 substi- tute for the automobile.” That does not necessarily mean direct competi- tion with the automobile, by cheap airplanes or any other form of trans- portation. It simply means something that we all want as passionate wanted to own a car. ly as we It may mean television in the home. it means More likely a startling improvement in the physical conditions of the itself. Our would be heating and coolin millions of fam str: bit. For such a revolutionary new prod uct, we must turn to research. When the body is ill, bankers, statesmen and sociologists can only They cannot cure. The permanent. cure ways has, with the ¢ quict workers in’ the And here's the best for optimism etric ESS a price which s could afford. by ning conomic relieve symptoms. ests, as it al- gineers and the laboratories. ground there is throughout the past year, when production and sales have been off, the laboratories have been plugging ahead at the steady, relent- less of scien In many of them there has been even more than normal rause they have been less diverted by the pressure of current problems. Out of the labora- tory will come, soon or late, a wave of prosperity. progress bi new Advertising Men Speak Out A ERTISING men are useful in va #% ous ways. Their primary job is supposed t telling the public bout their clients’ ideas. But the re also important because they tell ing on in the their clients what's public mind. A recent example is the re: adopted by the Advertisir tion, subscribing business ©: e its full devel- opment except through the widest pos- sible distribution among the cre of wealth of an equable share of the profits of production and of the time Je possible by the de- velopment of 1 ’ A few years would ism.” economies 1 shinery ago such a declaration e been branded as “social- iven today there are not many business groups that could muster. a ority vote for it. Advertising me however, close enough to public opinion to know that this “widest pos- 13 sible distribution” of wealth is com t that upon it depends the expan sion of consumption which alone can justify the production of the machine. Not For Us W to said this? “IT wish that there be religion throughout the coun- try... . For that I let the priests work; that’s religion, The rest. is polities, and politics—that’s me.” pu guessed it the first time, Prob Mussolini is the only man in the t world who ¢ that away with it. id say and In the same interview he said, pic turing the meetings of the sie cist re y, but ata he ease has “We discuss a certain moment I say, * d! And’ the discussion 's. [then decide and everybody 8. When you read such bluster, you wonder how any American business men can. still that what this country needs is a Mussolini. We are as dissatisfied as anybody with the anties democ We are dis- gusted with committees and ¢ We do not hold that m } discussions are divinely inspired. But even at that, we are grateful for the American tradition which—even in a crisis such as the present—ean be counted upon to keep us clear of autocracy and dictatorship. ences. **# «# Feveey man in Centralia, Washing- ~ ton, is required by a city ordi- nance to let his whiskers grow from July 6th until August 12th, On that date there is to be the annual pioneer picnic and they want to create that old western atmosphere. It won't work, boys. The amount of whiskers you modern dudes can grow in five weeks would be just about cnough to mal n old-timer rub his chin and think about having a shave the next time he rode into town, And what good are whiskers without likker to soak ‘em in? RoW, comicbooks.com we