Judge, 1931-07-11 · page 3 of 36
Judge — July 11, 1931 — page 3: what you’re looking at
What you’re looking at
# Analysis This page is primarily a **cigarette advertisement**, not satire or political commentary. It advertises Spud menthol-cooled cigarettes, made by the Axton-Fisher Tobacco Company in Louisville, Kentucky. The ad features two figures—a man playing golf and a woman watching—illustrating the marketing pitch: smokers consuming more cigarettes during stressful moments (like a poor golf game) should switch to Spud's "cooler" menthol cigarettes for a "cleaner taste" and "moist-cool" comfort. The claim that Spud's "full tobacco fragrance is sweeping the country" appears designed to position the brand as modern and popular. This reflects early-20th-century tobacco marketing before health warnings were required. The ad targets both "novice" and heavy smokers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
$PUD MENTHOL-COOLED CIGARETTES 90 FOR 20c (U. $.)...20 FOR 30c (CANADA) THE AXTON-PISHER TOBACCO COMPANY, INC., LOUISVILLE, KY. Do you SMOKE MORE WHEN “OFF” YOUR GAME? There’s Cleaner Taste in Cooler Smoke! When certain mental hazards take your mind off your game... doesn’t this accelerate your cigarettes? That’s a per- fect time for a perfect Spud experience! No matter how long or how concentrated your smoking session .. . you'll discover how Spuds always keep your mouth moist-cool and comfortably clean. Who- ever you are, novice smoker or 3-pack-a- day smoker, Spud keeps you mouth- happy! That’s why Spud’s cooler, cleaner full tobacco fragrance is sweeping the country...the grand new freedom in old-fashioned tobacco enjovment!