Judge, 1931-07-11 · page 2 of 36
Judge — July 11, 1931 — page 2: what you’re looking at
What you’re looking at
# Analysis This is a **straightforward advertisement**, not satire or political commentary. It's a vintage Dentyne chewing gum ad, likely from the 1920s-1930s based on styling and typography. The page features a smiling man's portrait endorsing Dentyne gum as a product that "keeps teeth white." The ad argues that white teeth are essential for success, claiming they win friends and charm. It emphasizes that Dentyne's special formulation helps maintain teeth whiteness while the gum's texture provides "healthful exercise" for gums. The tagline "Chew Dentyne...and smile!" is the core sales pitch. This represents typical early-20th-century advertising that linked personal grooming to social and professional success—a common marketing strategy of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
teeth white A winning smile is like a short cut to success. It wins friex That’s why teeth—WHITE teeth are a priceless possession. They give your smile its winning charm. Then guard your teeth with Dentyne—the deli- cious gum especially made to keep teeth white. Italso helps tokeep gums firm because its extra chewy quality gives them extra healthful exer- cise. No finer chewing gum is made today. ENTYNE | ..and smile/ comicbooks.com