Judge, 1931-07-04 · page 3 of 36
Judge — July 4, 1931 — page 3: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising for French Line cruise ships**, not political satire. The headline promotes two new transatlantic cruises: the *Paris* (August 8) and *France* (August 15). The humor is light and promotional rather than satirical. The cartoons show: 1. A man being launched from a ship's cannon labeled "French Line"—joking that booking saves money versus other travel methods 2. Various passengers (tourists, businesspeople, a "jigger of Broadway") representing the diverse clientele 3. A couple dancing, illustrating onboard entertainment The "talk of the town" frames these cruises as fashionable and desirable social activities. The satire gently mocks people's eagerness to book passage and pokes fun at the ship's democratic mixing of social classes. This reflects 1920s-30s advertising that presented luxury travel as accessible leisure.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“tt THE TALK OF THE TOWN IS THIS: “See you Triangling’ on the PARA $ August 8 or the FRANCE August 151” Grae HE August temperature in the west Atlantic averages 69 degrees. The August temperature ashore averages ever so much higher. Our Statistical Divi- sion adds that the longest gang- plank in the world is really the short- est, and suggests that if we were to pack a toothbrush, a bathing suit, and acake of cocoa butter, we would be in a position to take eleven steps from Pier 57 on board the Paris or the France, thus landing us in France itself, popularly supposed to be 3,000 wet miles away. VA VERYONE, apparently, is booking for these two new triangle cruises. It is either because they “come at the right time,” or because “we aren’t going to the shore this year,” or because any French Line addict needs no more than the flim- siest excuse to get under a red funnel with a black collar on it, especially for six sublime days with Bermuda and Halifax thrown in. The moot question the Line hears is ‘What sort of people are booking?” The answer is of course “‘people’’—the sort of people who make up any smart ship’s-company: recognizable names viz., to move in a French Liner in a triangular manner, as from New York -to- Berm New York. Synonyms: to rest, to -to-Halifax-to relax, to sit-and-sip, to swim-and- h (fun), to make (envious, as in , to dineand-dance, to make neighbors), to mate (money, e. sate). and unobtrusive names; nice young people and nice old people; Detroit- ers, East Seventies, a girl in a red dress, a jigger of Broadway, a few feet of film, and without any doubt a duenna from Dubuque. So that nice social problem is solved, and is (as our French Line informant tells us) jake. On a French Liner everybody minds his own business anyway, and has a swell time doing it as the guest of the ablest hosts afloat. ACTS, A lot is being done to Paris and France to make them gay and extra-special. Two salt swimming pools on deck. Clay-pigeon shooting (special prize if you bring down a schooner). Three special orchestras (one of them Lopez's). A true Montmartrois night- club with dancing to sun-up after you’ve danced on the trick colored- 1 glass floor of the bright salon of the Paris. Movies for the afternoon. No change,of course, inthe famed( Time) cooking of the French Line;nochange in the list of oh-so-inexpensive vin- tages; no change in the French Line habit of rouge et blanc on every table fre Time ashore? But yes. A day of golf in Hamilton, and swimming, and a bit of British shopping. Hali- fax ditto. Venturesome souls will leave the ships at Halifax and come home by the St. Lawrence for not- very-much extra. HE ships have booked much "Pane (report our secret agents) than even the ingenious French Line had expected; there are good cabins still to be had for reasonable prices. About twice the minimum will take you triangling like a king and queen. If you go, please send no postcards to this department. Lucky so-and-sos will find it easy to book by calling the French Line, 19 State Street, New York—or any authorized French Line agent. comicbooks.com