Judge, 1931-07-04 · page 2 of 36
Judge — July 4, 1931 — page 2: what you’re looking at
What you’re looking at
# Analysis of Judge Magazine Page This page is primarily **advertising** for John Day Company's "Intimate Guides" book series, with minimal satirical content. The header illustration titled "The Lure of Pleasure, or The First False Step" depicts a moralistic scene of seduction—a well-dressed man and woman, likely representing vice and temptation. The accompanying text uses ironic language ("gentle reader," "wary maiden") to mock the prudish conventions of "intimate guides"—advice books marketed to warn young people about moral dangers. The ads below promote dining guides and travel books, suggesting these were practical reference works. The satire is subtle: Judge appears to be gently mocking the earnest, moralizing tone of these self-help publications that claimed to protect readers from "improper paths." The page reflects early-20th-century anxieties about urban vice and the market for cautionary literature.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE LURE °F PLEASURE, OR THE FIRST FALSE STEP. DINING IN NEW YORK by Rian James The famous guide to the best of New York’s restaurants. “You simply must buy, bor- row or steal this book.””—Harry Salpeter. 3rd printing. 2.50 DINING IN CHICAGO by John Drury here, gentle reader, was the original “intimate guide” ...and today danger lurks but around the corner, and may ‘cause you Jrom the proper path lo fall.” To protect the un- wary maiden and to guide the hesitant male, the publishers have prepared these “intimate guides” for those misguided mortals who would know how to do things—and in a nice way, of course. ALL ABOUT NEW YORK by Rian James The authoritative guide to the real New York—a necessity for the native and the visitor. With decorations and maps—and a foreword by OGDEN NASH. $2.50 THE BON VOYAGE BOOK by “Old Sait” Are you goin to Europe—do you know one who is? Then you must have this book. Here is the lowdown on life at sea, with a diary, tipping scale, etc.—and in a_gay binding. A lively gastronomical directory for those who would dine in “the windy city.” There are many intimate chapters, and a fore- word by CARL SANDBURG. $2.50 THE John Day INTIMATE GUIDES THE JOHN DAY COMPANY 386 Fourth Avenue, New York City Gentlemen: Please send me copies of the following books: . ..DINING IN NEW YORK: ABOUT NEW YORK;....DINING IN CHICAGO. . .- THE BON VOYAGE BOOK. . . ALL -Tenclose. .. comicbooks.com