Judge, 1931-06-13 · page 3 of 36
Judge — June 13, 1931 — page 3: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising disguised as editorial content**. The left column contains a book review of "From Day to Day" by Ferdinand Goebel, but it serves mainly to establish credibility for the adjacent advertisement. The main content is a **Silver King golf ball advertisement** using a humorous anecdote: a golfer named "Mac" swears "Acted Queer!" after his drives behave unpredictably. The ad's point: inconsistent golf balls cause poor play. Silver King's solution—a ball tested for "consistency" and "temperament"—promises reliable performance. The three-panel cartoon illustrates Mac's frustration with unpredictable shots. This is **straightforward product advertising**, not political satire. The "Judge" magazine format lent authority to advertisements by framing them within editorial pages, a common early 20th-century marketing practice.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
JUDGWG™ BOOKS Tur newest book that the literary boys are getting excited about is From Day to Day,” a novel within novel, which has won the approval of the Literary Guild, Jno. Galsworthy and oth institutions. It is by a Polish writer, one Ferdynand Gortel, distinguished in his own coun try but one who in the United has up to now taken no part in the conversation. rable “From Day to Day” deserves most of the things said about its technique, which, while new to the novel, is en- tirely familiar to the theatre. It is a triumph in form. The life of a novel ist, it presents both his past and his present thru an ingenious method: th i and own in writing a nov time in keeping hi The novel, printed in italics. i, actually his own past; the diary, in toman type, is his present. Some- where toward the last fourth of the book the two merge and fuse, when the events of his present life grow too to continue with the One suspects that the novel he is writing is not much good, but the author beats you to it by telling you in his diary what a miserable job it i complicated novel. But, as they say, we're not one to he taken in entirely by a trick. And tho we found ourself thoroly con- vinced that here was the most pro- found literary — trick James Joyce's inverted) method, we asked ourself “What is there behind it— e's the meat?” Well, the meat’s there, the form fitting the substance as Park fits Tilford. It synthesizes without a flaw. In other words, it answers perfectly the question, “What has the real life of the creating artist got to do with the life he is creatir on paper?” It is not a tric a trick's sake. It is a beautifully planned piece of work. since whe The story proper has to do with the vuthor’s love for three of his women characters and is entirely Things happen very much happen to everyone. There are those trazedies of sex that everyone in si lar circumstances has ‘experienced, tragedies that can be seen from that can be averted but never are for one perverse reason or another. The characters get tangled up in’ each other and in their own emotions in the most natural way. Even at the end ot the book, with things rea fairly happy conclusion, in trouble as they you The translation into English is xood job by one Winifred Cooper. (Continued on page 27) Remember... ? Mac swore his golf ball “ACTED QUEER!’ ue 1 juse love to pdf arid ‘play ded fom @ How to lop from 4 to 19 strokes off your score! Remember Mac’s sur- prise when he walked out to his drive on the first hole? Thought he'd slammed one out for 250 or so (he said it had felt like it) and there the fool ball was, lying just short of the 200 marker! And later, putting another ball of the same brand on the 5th green. ..remem- ber how he barely tapped it...and how it skipped gayly right over the cup? Yep, and that Sth is the slowest green on the whole course. Well, Mac’s not so mystified now, be- cause now he knows that some makes of golf balls have “temperament”! He's seen the Consistency Tester prove it and he’s also seen the Consistency Tester prove Silver King to be the most un- temperamental, the most consistent-act- ing golf ball of them all! Really, gentlemen, the new construc tion Silver King is more likely to go where your stroke sends it, every time, because it is actually 4.9% to 19.9% more consistent. And this may mean anything from 4 to 19 strokes difference in your score! In the Consistency Tester, Silver King registered 292 more “hits” than its nearest rival... and this nearest rival got accuracy only at the expense of dis- tance. That's because of Silver King’s uniform high compres- formity = consistency; high compression = distance.) Play Silver eye may be off the ball... you may ing, gentlemen. Your be off your form—but you can always count on Silver King .. . the one in- variable in your game! e GET THE NEW SILVER KING FROM YOUR PRO OR AT ANY GOOD STORE. DISTRIBUTED IN U. S. SOLELY BY JOHN WANAMAKER SILVER KING'S “SCORE” out of 6000 “shots” on the Consistency Tester was 292 “bull's eyes” better than any of the four brands tested. These 4 brands sell for 75c and, together with Silver King, account for 90% of all regular golf balls used each year in the United States! The Consistency Tester tests golf balls for uniformity of compression, consistency of be- havior, and for distance. It proves that Silver King’s new patented con- struction can help take from 4 to 19 strokes off your score! For full details of this test write for a free copy of “Golf—what a game!” Address: Jobn Wanamaker, Wholesale Golf Department, New York City. 85c > NEW SIZE... NEW CONSTRUCTION SILVER KING .. it’s more Consistent! comicbooks.com