Judge, 1931-06-13 · page 2 of 36
Judge — June 13, 1931 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is **primarily advertising, not satire or political commentary**. It's a full-page advertisement for the Cord automobile, manufactured by Auburn Automobile Co. in Auburn, Indiana. The ad emphasizes Cord's "front-drive" technology as a luxury feature that distinguishes it from competitors. The headline "ENTRENCHING ITS LEADERSHIP" uses military language to suggest the car's dominant market position. The body text appeals to wealthy, experienced car buyers, arguing that once they experience front-wheel drive's advantages, they become devoted to Cord vehicles. The illustration shows a sleek, black luxury sedan in profile—the visual centerpiece emphasizing the car's exclusive design and prestige positioning. There is no political satire present on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
NTRENCHING ITS LEADERSHIP The reason for the Cord’s fine-car eminence is found, not alone in its exclusive design, nor in its greater value among cars of com- parative price, nor in its large number of sales—it is found in the attitude of Cord owners. These owners know fine cars from long experience. Their requirements are high and exacting. Usually, they are unrestricted in their choice. It is significant that once they have experienced the advantages possible only with front- drive, they are intolerant of anything less efficient, less com- fortable, and less easy to drive. The greater the number of Cord owners, and the longer Cord cars are driven, the more strongly en- trenched becomes America’s exclusive front-drive automobile. BROUGHAM $2395 - SEDAN $2395 - CONVERTIBLE CABRIOLET $2495 CONVERTIBLE PHAETON SEDAN $2595 Prices £0.b. Auburn, Indiana. Equipment other than standard, extra. Prices subject to change without notice. AUBURN AUTOMOBILE CO., AUBURN, IND. CORD FRONT DRIVE comicbooks.com