Judge — May 16, 1931 — page 25: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Great Scot!...a CONSISTENCY TESTER for GOLF BALLS! Here’s great news for the 19th hole, gentlemen. And it’s going to affect every stroke, every hole, every round you play from now on. ++ Automatic feed-pendulum ++ Level indicators «Leveling feet «+ Vibration proof trame @ Remember that time you played for a hook... and sliced into a trap? The Consistency Tester would have labelled that ball an “erratic.” Re- member when you stroked what you thought was a perfect putt on the 17th...and it lagged a foot short? That ball was probably a “sulker.” And that drive that sounded (and felt) like two-fifty . . . but died at one-ninety? Another “sulker.” Then where is the one ‘‘untem- peramental” ball that goes where it’s sent... every time? The Consis- tency Tester says that ball is the new and improved Silver King. Tt proves the new Silver King the most consistent, in point of accuracy plus distance. Silver King actually registered 292 more “hits” than its nearest rival . . . and this nearest rival got accuracy only at the expense of distance. This, gentlemen, is because of Silver King’s uniform high compres- sion ... always the same, wherever you buy or play Silver King. (Uni- formity = consistency; high compres- sion = distance.) Play Silver King and eliminate one of the variables in your score. For you can always count on the consistency of Silver King . . . the one invariable in your game. GET THE NEW SILVER KING FROM Your PRO OR AT ANY GOOD STORE. DISTRIBUTED IN U. S$. SOLELY BY JOHN WANAMAKER THIS 1S THE GOLF BALL CONSISTENCY TESTER Tests balls for uniformity of compression, con- sistency of behavior, and for distance. Balls are released from magazine at A; roll down track at B; strike on steel bounceplate at C; automatically record their alighting places at D. Each “target” thus made is com- posed of 100 “shots.” A Cinch scoring circle registers greatest average number of “bits.” '5 dozen new Silver Kings were tested against 5 new dozen of each of the 4 next most pop- ular brands selling from 75¢ up. All balls taken from retail stock. Ail tests made by an accredited Testing Laboratory (name on re- quest). Official scores, on basis of 6000 shots” for each brand, shown above. Ask your pro for copy of a booklet giving com- plete details, or write to John Wanamaker, Wholesale Golf Department, New York City. SILVER KING . . . it’s more Consistent! 23 comicbooks.com