Judge — April 18, 1931 — page 25: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Dandy Handy Candy Bars (Continued from page 11) with Dandy Handy Candy Bars.” Or , couple of lady golfers in one-picce bathing suits with the caption, "Dandy Handy Candy Bars are par for the (This would be par- ticularly good at Bar Harbor. which is on Mt. Desert.) A third idea is a | uirl in a one-piece bathing suit fishi with the title “Fish are brain food. Make your palate smart with Dandy Handy Candy Bars.” These are sound thoughts because sales psy- chologists know that the secret of sell ng is beating the pulse of your mar- het. Duttield Stong. Danoy Hanxpy Caxpy Bars, Ine. Inter-Office Memo From: Ichabod Mindling, V.-P. To: J. A. Tishweiler, Pres. Yieektne past Summers, point by point and correlating the facts, my analysis shows beyond a shadow of a doubt that the keynote which should be the cornerstone of our Sum- rad appropriation is sunshine. I learned, by conferring with several men high up in medicine who prefer to remain unanimous, that this sunshine | s nothing but a lot of vitamins, so popular at present. It is vitamins that om you sun-burned and keep | vou healthy. So if we got some of these and worked them into Dandy | Handy Candy Bars we could say in Prpsie Beach our ads, “Sunburn your stomach as well as your shoulders with vitamin- | - laden Dandy Handy Candy Bars.” If | 6 hT cpt the 6th TEE lyze these thoughts of mine eee se bod STindling. Distinguished. Daxpy Hanxpy Canpy Bans, Inc. Inter-Otfice Memo From: Orville Munix, See'y. To: J, A. Tishweiler, Pres. The ed in appearance, steps supreme in perfe ° i one for a golf club” =th the verdict given the "True distinguish I pox’ know where I'l go this Sum- | Steel Shaft by players, by professionals mer on my vacation, but wherever | and by club manufacturers, I've been in the past I've noticed a lot | ‘This shaft gives life and action to the club. One Steel Shafts of signs hanging in the le Why | reason for this is its distinctive “step” construc- couldn't we have a lot of very high- | tion, All well known club makers are 60 con- toned signs made that hotels would be | ¥i i erior qualities that they use “True slad to pay us in seript to let them S heir finer and better clubs, “True Temper” JSrom all others F ms ‘ = On request we will be hang in their lobbies because they'd | For golf at its finest and happiest, try “True pleased to sand le so decorative? T would be glad to | Temper” shafted clubs, Your “Pro” will be glad our interesting folder dispose of the seript. One idea I ha to supply them bearing the name of a maker called “True Temper oyster and a quotation from Wm. | THE AMERICAN FORK & HOE CO. Tewper™ Steel Shafts Shakespeare which I heard, to wit: Sporting Goods Division Give each remarkable \ Dandy Handy Candy Bar is your LE ND, OHIO f Playing coonle, . “Dandy Handy Candy Bars "R' always in season, they're so in’. Let's get together for lunch day and mull over this. script angle and sce if we can't track down in idea to put Dandy Handy Candy Bars where they belong, at the top of the package eandy heap. . 3 anit ges 58 - ~ ee P mi ee casera Mani. "57 TEEL SHAFTS 23 comicbooks.com