Judge, 1931-03-21 · page 4 of 36
Judge — March 21, 1931 — page 4: what you’re looking at
What you’re looking at
# Spud Cigarettes Advertisement This is **not a cartoon or satire** — it's a straightforward cigarette advertisement from *Judge* magazine for Spud menthol cigarettes. The image shows two men in what appears to be a store or shop, with one examining a Spud cigarette package. The ad's central claim is that Spud cigarettes offer a "clean taste" because of menthol cooling and reduced harshness compared to regular tobacco. The quote attributes this testimonial to one of 2,000,000 Spud smokers surveyed. The marketing emphasizes that even "heavy smokers" can smoke frequently while maintaining "clean and moist-cool and comfortable" mouth conditions — a health-adjacent claim typical of mid-20th-century tobacco advertising before smoking's dangers were widely acknowledged.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Carton-A-WEEK SMOKER* EXPLAINED “‘Because it’s the Clean Taste’’ les not only because of Spud’s cooler smoke,” he said, “it’s also on account of Spud’s cleaner taste. No matter if you smoke two packs a day, Spuds always leave your mouth clean and moist-cool and comfortable. That's great for a heavy smoker like me...” Heavy smoker or light smoker, ladies and gentlemen ... Spud’s cooler, cleaner smoke is proving itself to new thousands of smokers daily...showing them what ic means to be mouth-happy ... the new free- MENTHOL-COOLED ‘ : . dom in old-fashioned tobacco enjoyment. CIGARETTES x #: Oat ar thie tatervicwred tn ous Fossa wiPhey ETT E 20 FOR 20c (U.S.)...20 FOR 30c (CANADA ) S . amongst America’s 2,000,000 Spud smokers. THE AXTON-FISHER TOBACCO COMPANY, INC., LOUISVILLE,