Judge — March 21, 1931 — page 3: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

employed by the New York which means there are 5,000 reporters who, having observed life in the raw IN KELLYS BY from beneath the turned-down brims | of sloppy hats, will tell you as they weep over the hell of their lots into their needle beer at the Type and KE LLY SAFETYGRAPHS Print clubs they intend writing a novel some day when they ean : from it all. ‘That they never can seem to get right down to turning them out r. | is can only be attributed to the Merciful J ¢\ 4 Mu. E A MINUTE SPEED? Your engine u me ee anu eat dean KA can do it. What if a tire blows?...../ of view. Congratulations, therefore, . quick stop. Danger ahead. Brakes hold. ire owing to one Gene Fow former What if your tires skid?...... Mileage. sob-brother for Hearst, for having ac- You like to boast about it. What about complished not only one novel—but, miraculously, two. As for the quality. | SAFE mileage? Life depends on it. of his deed, ah! well, that is something How can you be sure of Safe Miles? set agatn. . . - Kelly-Springfield Tires give you printed ie from, on inspe ee et ae proof with Kelly Safetygraphs, made by a stock tire. Note the sharp- Dust.” and his newest, “Shoe the edge contact of the brand new Kelly tread, scientifically designed to Wild) Mare," we find Mr. Fowler | give safe mileage. See how clear the sharp-edge contact of the tread rather vere a sm to re an | (backed by the sturdy Kelly carcass) remains as the miles pile up— ispiring. member of the Burnett-Ham- i Aas Ars. ane: f 5. mett-Hecht ‘school of writing. He the printed proof that Safe Miles are delivered by Kellys during their lacks the consistency of Burnett, the | notably long lives, Remember, too, the Safe Miles of Kellys cost no restrained style and _finished-eve more to buy than ordinary mileage. thing of Hammett, and he hasn't re Proust or learned to crib tongue- | @ Kelly Tires are sold exclusively through independent tire merchants. twisting terms from the medical jour- nals like Hecht. It is Heeht, how- ever, whom he resembles closest: he lets his writing run away from him; he is overpowerful sans direction; he uses overcolored words; and he over- writes as Valeska Surratt never over- acted. His style shows the sensitive influence of having written too many “Fiend Gets Sin Tot in Backlot” leads—you know the kind of story 1 that charms Mr. Hearst—flourishes of : % not purple but black-and-blue writing ind overheated tabloid psychologiz- ings. “Shoe the Wild Mare” is an .Ameri- cif Roos can Magazine story of success (unex- purgated) as Arthur J. Pegler would write it for the Daily Mirror. It tells of the life of a Napoleon of F heavens knows how Fowler thought up the type), the hysterie time he had getting there and his trouble with ing the wild mare (pagi Mr. Freud, paging Mr. Freud), i how his millions couldn't make his wife let herself have the iron shoes put on ex- cept by a. prize-fighter (the calmest ind best characterization to the piece). Incidentally, it’s strange all these reporters are hard and wis hell and talk out of the corner of their mouths Sofetygraphs in awful Anglo n to avoid being sentimental, Yet (and maybe we're not telling you something) their senti- mentality, when it appears, simply (Continued on page 24) @ Kelly-Springfield Tire Co., General Motors Building, New York City. A test car, racing night and day, thousands of miles, drove over carbon paper at regular stages. The tires printed these “carbon copies” of Safe Miles — Kelly Safetygraphs. Note the sharp- edge contacts of the Kelly tread, the printed proof of Safe Miles.