Judge, 1930-12-27 · page 12 of 37
Judge — December 27, 1930 — page 12: what you’re looking at
What you’re looking at
# "Make Christmas More Meaningful" by Dr. Seuss This 1930s-era satirical piece by Dr. Seuss mocks the efficiency-obsessed business culture of the era. Under the guise of a "Society for the Merging of Holidays and Traditions," it proposes consolidating Christmas with Easter, installing a Groundhog Day creature in Christmas decorations, and merging Santa with the Sandman, Boogeyman, and Stork into one character—supposedly to "save 35,000,000 hours yearly." The satire targets two absurdities: (1) corporate America's obsession with time-saving and rationalization applied to sacred traditions, and (2) the resulting nonsensical chaos that would result. The cartoons show families struggling with increasingly bizarre holiday customs. Seuss uses this to critique how efficiency-obsessed modernization can destroy meaning and cultural coherence, reducing cherished traditions to mere time-management problems.
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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
JUDGE | : . Make Christmas More Meaningful And Save 35,000,000 Hours Yearly !! - by Dr. Seuss | | } | | } | } 1 Ausoumxa Easten Tur Grouxn-Hoo Day Mencrn } * Js this aze of economy.” says the Society for the Merging Avoruee holiday tht we might Bs well ineose | of Holidays and Traditions, “much time is wasted on indi Gamera Nancie tata beteee ah 1 vidual holidays that ought to be consolidated. ‘Take. for in- nee every spring all America loitces before th { tia Christin nd Easter, A: s hole, awaiting his emergence. If the | BEATS ealiate ausesed sig tratal ground-hog were installed in the Christmas mistle | FA eee ieceee in ieeae = toc, we'd not only save a whole day, but we'd get a } reindeer to master the peculiar biolog Lg PE beri w of | cal fune of the Easter Rabbit, the y hit ef wey h 97S: two days may be joined, with nothing om we : ie Foul = - 7 Routine Five Into Oxr v is estimated that the ave mother spends half her. ti telling her kiddies about our five complicated traditional charac ters—Santa, his Reindeer, the Sand-Man, the Boogey-Man and the Stork, If ever a merger was needed, here it is! By merging Santa with the Sand- and Boog ey Man and ama ting the Rein with the Stork, we'd have poetical and something their little minds could grasp in a jiffy. comicbooks.com