Judge, 1930-04-26 · page 9 of 36
Judge — April 26, 1930 — page 9: what you’re looking at
What you’re looking at
# "Judge" Page Analysis: Corporate Satire of the 1920s This page satirizes **corporate board meetings and advertising culture** of the Jazz Age. The main text depicts executives from competing industries (General Motors, Associated Dry Goods, Consolidated Gas, Swift meat company, National Biscuit, Pere Marquette railroad, Portland Cement, Chrysler) meeting to decide on a building's slogan and advertising strategy. The satire targets how **corporate interests constantly jockey for favorable publicity**, each delegate promoting their own industry's image. The humor lies in their absurd suggestions ("Watch That Future Shadow") and their petty self-interest—they can't even feed themselves properly or agree on basic matters without each faction demanding recognition. The **boxing illustration** (captioned "The second who feared for the worst") is separate, likely unrelated political/sports commentary, though its exact reference is unclear from this page alone. The final exchange mocking accounting practices ("charge it to 'Discount collected but not earned'") suggests **corporate financial manipulation and fraud**—a common satirical target during this era of unregulated business practices.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
JUDGE f “Well,” conti eds the — cashier, ever the name of it is, is ere: seventy-one story home of Ala- F limestone on William Street and world’s | nge Place. It will be the lest. sk, “Anyway,” th “PIL bet we boys will have the vie oe per.” secretary replied, allest residents in the world, even if they're not Alabama limestone.” A pompous old gentleman at one end of the table said: “Speaking of skyserapers, I have a_ vice-president on the Yale football squad who'll be \ free next spring.” I'd like to suggest ing chairman of fin: aid the . Regis Paper interest; “it will be my duty to give press interviews when the steamer docks and say that the frane looks stable at last.” The president said: “First: we've | xot to decide on a slogan, We can't | use ‘A Six in the Price Range of the | Four,’ with all due respect to the | General Motors interest.” y name as 1 he Associated Dry Goods dele- | F gate jumped to his feet and, waving | his arms wildly, shouted: “All those in favor of “Watch ‘That’ Future | Shadow,’ say ‘aye.’ ” ij The P | | it the spe | Sit down!” The Consolidated s delegate said: “I think we should adopt a she gan which will be fair to all the inter- ests pat Your nd I suggest ‘For zhborhood Grocers. The president said: “The matter of advertising blotters can be laid on the table until the next meeting.” “LT wish to hell someone would Ia 1 nice hot roast-beef sandwich on the 3 tabl id the Swift interest. “Here, have a cracker,” replied the Natio Biscuit delegate, handing ming pool.” i Mr. Gregson a fig newton. > Marquette representative “No!” replied Mr. Stoetzel of Colo- | “Tf you'd | more attention to the x doing! I like fresh rado Gas and Electric. “I get water é rediscour | 4 “Let's dispense with the security vaults and put ina fresh-water swim- | less to the food — fruit and a tan as well as you do. I'll in my ears.” problem we'd get out of the meeting ke charge of the Florida branch.” “Well,” answered the Chrysler sooner,” said the president, scowl rtland Cement interest delegate, “that's better than going into a vault and getting 4% bonds in your ears, ain't When, nd if issued aid a meek little voice near the door, “has been at the bottom of stock and bond circulars too long. Let's cha ge it | to ‘If, as and where,’ or ‘When, as Fhe and how.’ ” Wit ; “Excellent!” everyone agreed. i) “Hey, Mercheson,” said the presi- } dent, “let's go eat on that $4.34 you t : collected in the ‘ “O. K.... We'll charge it up to ma l ‘Discount collected but not earned,’ Wai it : fi and the last one over to the Parisien’s Wauca ' a darn fool!” + Jack Cuvert Hit | comicbooks.com