Judge, 1929-11-16 · page 3 of 36
Judge — November 16, 1929 — page 3: what you’re looking at
What you’re looking at
# Melachrino Cigarette Advertisement This page is primarily a **cigarette advertisement**, not political satire. It promotes Melachrino cigarettes, emphasizing their distinction from ordinary domestic brands through their use of pure Turkish tobacco. The visual humor is mild: four identical cigarette packages labeled "THIS," "THAT," "&THE," and "OTHER" illustrate that domestic cigarettes are indistinguishable from one another. The accompanying tobacco leaf illustration adds decorative appeal. The ad's main argument is that Melachrino's Turkish tobacco provides superior taste and fragrance that experienced smokers can immediately recognize—"the only cigarette sold the world over." This represents straightforward early 20th-century cigarette marketing, before health warnings. There's no significant political or social satire present; it's purely commercial content placed in Judge magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
H GRO \ RK IS! lachnino NOT TOLD APART BY ITS NAME— BUT SET APART — —BY ITS TOBACCO About the only way that you can tell one ordinary domestic cigarette from another is by its name. They all have pretty much the same mixtures of domestic tobaccos. In the dark, you can't dis- tinguish one from another. But there’s never any question about a Melachrino. Here the difference is in the tobacco. Here the taste tells the story. For Melachrinos are pure Turkish. Every leaf comes across the sea to you —and brings with it an ocean of difference in fragrance and flavor. Between the Melachrino and any of the “mass” cigarettes, there’sa distinction that the experienced smoker instantly appreciates. And not only different—but better. Else how could Melachrino, 50 years old, hold its patrons through a half-century of fine cigarette leadership? Only because pure Turkish tobacco gives a lasting en- joyment, an endless satisfaction. Once you have smoked a Melachrino, a Melachrino is the only cigarette that you will ever like. So next time you change the name of your cigarette, why not change the tobacco, too? You've never known the ultimate in ciga- rette enjoyment until you've tasted the Turkish leaf that Melachrino brings you. Different — better —finer—a ciga- STRAW TIPS CORK TIPS PLAIN ENDS rette that a smoker like you will like. [ bh e THE ONE CIGARETTE SOLD THE WORLD OVER TURN TO MELACHRINO