Judge, 1929-11-16 · page 2 of 36
Judge — November 16, 1929 — page 2: what you’re looking at
What you’re looking at
# Analysis This is **not a political cartoon or satire**—it's a straightforward product advertisement for Life Savers candy, specifically promoting a new "Fruit Drop with the Hole" variant. The ad announces three innovations: a novel taste sensation created by the hole (which supposedly increases tongue contact with the candy), a new formula to maintain freshness, and improved weatherproof packaging using paraffined paper and aluminum foil. The three images show different Life Savers flavors (Orange, Lime, and Lemon based on the visible labels). The copy uses hyperbolic marketing language typical of 1920s advertising—phrases like "most amazing improvement" and "new taste sensation"—to make a modest product modification sound revolutionary. This represents Judge's commercial content rather than editorial satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
i Millions have waited and wked for - Frurr Drops wit A HOLE flere they ue] A NEW TASTE SENSATION / A NEW FORMULA / A NEW WEATHERPROOF WRAP / L\CCO LEAF @ | HE st amazing improvement in fruit drop# ever presented to the American pub- lic is...te FRUIT DROP WITH THE HOLE! A pew taste sensation! \t is the exclusive LIFE SAVER HOLE that brings out a new, tan- taligng fruit-flavor taste-thrill. Why? Because thy hole gives a greater tongue surface than a rgund flat drop, and releases the marvelous fruit avor more quickly. A new formula! \t will keep the Fruit Drop with the hole ever-fresh, full-lavored and hard. So remarkably refined is the new drop, so per- fected, you will say, "It tastes like the fruit itself!" A new weatherproof wrap! Protecting this new ultra-modern delicacy is an inner paraffined paper wrap...covered with aluminum foil, both tightly twisted together...then heat-sealed on the ends. This weatherproof wrap brings the Fruit Drop with the Hole to you sparklingly fresh! “Check up” today on this new taste sensation! A single Sc package will instantly convince you that never before have you tasted a fruit drop so good, so satisfying, so delicious! WE CHALLENGE COMPARISON Be sure to ask for and insist upon getting FE WER THE FRUIT DROP WITH THE HOLE TSH GRO Copyrighted 1929—Life Savers. Inc. Port Chester. NY. comicbooks.com