Judge, 1929-10-26 · page 4 of 36
Judge — October 26, 1929 — page 4: what you’re looking at
What you’re looking at
# Analysis This page is primarily a **Waterman's fountain pen advertisement** rather than political satire. The left side features a large illustration of a baby or cherub figure wielding a sledgehammer against a Waterman's pen, with the headline "You can't break a Waterman's with a sledge—but you can't harm it with hard work." The ad emphasizes the pen's durability through rubber holders, stainless steel components, and reliable ink capacity—practical selling points for a working writing instrument. The right column contains a book review titled "JUDGING THE BOOKS" by Ted Shane, critiquing Ernest Hemingway's "A Farewell to Arms." The review is the actual editorial content; the advertisement is the page's primary commercial purpose, typical of magazines that blended advertising with editorial material.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SUDGING™ BOOKS Qaxest Heauxaway’s “A Fare- 4 well to Arms” is his best effort thus far. It shows a growing maturity, a groping from the pits of incoherence, rebellion and anti - sentimentality that swallowed his previous books. working out well in his short stories but coming a cropper in ' that repetitious drinking bout and bore “The Sun Also Rise Here now is a story of love and wi that. trick agement on the I | was musical comedy red to the hell on the Western Front. The war part’s done well enough but isn't important. Oc ly he sounds off the terrible dog- weariness of Capt. Flagg of Waterman's ae ps Shy eee) with a bertha heave of “AIL Quiet” and “Thru the Wheat.” It's on the love story, for which the war seems an acci- dental frame, the book's strength rests. It's the most intimately modern and poignantly real love between two people we've read in an age and shows light in the heretofore worried, liq uored eye of Hemingway. It has every trick of the old-fash- ioned school of romance: the you can’t harm it with hard work. | fight, the pursuit, the shelter and For every purpose for whicha the tragedy. Curious that our 4 ae Re most hardboiled rebel should re fountain pen is intended, Water- turn to the minuct school of the man’s functions 100%. Here are a rand passion. During her am les Gt his | orous playfulness, Hemingway's ew of the reasons for this letter jreroine lets her hair down and perfect performance: her boy friend crawls in under fo. It smacks of done by a shell- Shakespea The holder of every Waterman’s is made of hard rubber—the all-satisfying material for the purpose because it is stainless, strong, light, and feels good in the hand. y is still the g g atest of the s, but it’s a sad and forlorn army. He invented a new It fills easily and its ink capacity is ample for the school of writing, of guts, drink most exacting requirements. ing and futility. It fitted well oe De , . in the postwar mood of despair. Because of its high quality, Waterman’s ink com- But a style and a despair won't pletes the satisfaction of a Waterman’s Fountain carry a writer for ever. They be : gin to pall after awhile. You get Pen. sick of the eternal black night and Ask any dealer to show you Waterman’s No.7 and select the frustration. The postwar night point that best suits your stvle of writing. has lifted and it’s time for w ner | ; to crawl out into the sun, In “A Guaranteed forever against all defects Farewell to Arms’ Hemingway begins to look up a little, He is not yet crea 9 | very canted fellow, :a. ‘heal writer-photographer. “A ’ Fare- ‘ well to Arms” is darned good but it’s not great. THE CHOICE OF THE WORLD'S MILLIONS —Tep Suanre