Judge, 1929-10-26 · page 3 of 36
Judge — October 26, 1929 — page 3: what you’re looking at
What you’re looking at
# Analysis This page is **primarily an advertisement**, not satire. It promotes the Great Lakes Sport Trainer, a biplane manufactured by Great Lakes Aircraft Corporation in Cleveland. The ad's headline "We're Flying Over" uses aviation as a metaphor for efficient business travel. The copy emphasizes practical benefits: straight routes, no stops, time and money savings—appealing to 1920s executives and salesmen seeking modern transportation alternatives to rail or automobiles. The aircraft itself is depicted realistically in flight. The postal telegraph card visible in the image suggests mail delivery capability, a selling point during early aviation's commercial phase. This represents the optimistic promotion of private aviation as a revolutionary business tool in the interwar period, before commercial aviation became established.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“WERE FLYING OVER” STRAIGHT ROUTE. No tortuous curves and hills. No bothersome station stops. Speed — Hours saved — Economy, both in time and dollars—and a profitable business deal transacted quickly! That's “flying over” in the new Great Lakes Sport Trainer. Many an executive, many a salesman, many a private owner has discovered that this trim little ship offers the ideal form of individual transportation to anyone who wants to go somewhere in the quickest, most enjoyable, most efficient—and most economical way. It is an open cockpit biplane for two. Powered with the famous American Cirrus motor. Requires little space to land or take off—and while it is sturdy and dependable under all conditions, it is also fast, agile, highly maneuverable — perfectly balanced and beautifully engineered — just the kind of personal plane that has often been predicted but never before produced. Write for illustrated booklet and name of nearest dealer 1