Judge, 1929-10-12 · page 3 of 36
Judge — October 12, 1929 — page 3: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising** for Mennen Shaving Cream, not political satire. The top section titled "Briggs tells Jim Henry" features a cartoon dialogue between two men—one identified as "Clark Hardie, famous cartoonist" speaking to Jim Henry. The caption quotes Henry saying the feeling of using Mennen products is "grand and glorious." This is a celebrity endorsement strategy: using a recognized figure (apparently cartoonist Jim Henry) to promote the shaving cream. The bulk of the page consists of product advertisements for Mennen Shaving Cream (two varieties: mentholated and non-mentholated) and Mennen Talcum Powder. The "Tale talk by Jim Henry" section further promotes Mennen Talcum as protective powder for men's skin. There is no political commentary or satire on this page—it's entirely commercial advertisement disguised as editorial content, a common practice in early 20th-century magazines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
JUDGING BOOKS Wee climbing on the band- | wagon with the rest of the hookwormers who're taking Herbert Gorman’s “Incredible Marquis” big. It is a swashbuck- ling biography about that melo- dramatic quadroon, Al Dumas, daddums of the and sword novel.” Grandson of Santo Domingo negress and a French white with a phony title, Dumas ran the gamut of life from | Villonism to smug respectability. His life was a million flashing facets of loving, sword fighting, buffoonerics, struttings and her- culean labor. Once he had Paris hy the tail and cracked it. His energy was mountainous: he was a veritable litry gusher, authoring 1200 books. He was the First nd Master of Woodpulp Fic without him Street & Smith'd be a fiction. Gorman’s written him impressionistically, thru ancedote, yet his life reads like a novel which he himself might've concocted. Some claim Dumas’ successor in the historic: novel is Robt. W. Chambers. What can that sound be issuing from the grave of the rajah of romance? Can it be a bird? “The Dark Journey,” Julian Green's latest novel and winner of the Harper prize, bears the fruit of the same lucid emotional writing which made his “Closed Garden” such a dark but beauti- ful tragedy. But—and pardon an old man his tears of disap- pointment—it is somewhat of a letdown. The story's of a marricd man, neurotic, suffocated, who falls in love with a little French prostitute, his sadistic revenge on that love and his murder of an old man. You could cut the mor- bidity with a butter-knife. It doesn't click. You don’t quite believe it. But it is Julian Green prose and, if you insist on read ing it, you'll” probably get the same thrill you'd get ont of spending a feverish afternoon in the psychopathic ward of some French Bellevue. “Ultima Thule” by Henry H. | Richardson. A compassionate study of an Australian doctor who, bankrupt at fifty, drags on into insanity, unable to conquer his pride and adjust himself anew. | A kind of sardonic reversal of the Job myth, and pretty nearly a masterpiece. —Tep Suan BRIGGS tells fim Heng Crane Bricas, famous cartoonist, tells Jim Henry, Mennen Salesman, why he prefers Mennen Shaving Cream. Briggs didn't like the photograph we took, 40 he sketched this picture of the interview, glorious feeling!” “wes you wake up all grouchy... Dermutation—the exclusive Mennen and your whiskers look as if they process which softens the beard, lubri- are made of extra tough barbed wire... cates the blade, tones the skin and and you cuss the fact that you've gof to conditions it for the day. shave... and you yank out your tube a a of Mennen ... and then you work up a Now! Two Tyres of Mexnex— fine lather in no time... and your razor with and without menthol s-a-il-s through your beard’... and Mennen Shaving Cream (in the good old your face feels better every minute... green-striped carton) is the familiar fa- and you finish looking like a successful vorite of millions of men. Now there is bank president... Man! It’s a grand also anew Mennen cream. It is Mennen and glorious feeling! Menthol-iced—with the triple-cool The grand and glorious feeling of the tingling lather for those who want the Mennen Shave comes from the scientific extra thrill of coolness in their shave. principle of Mennen Shaving Cream— Packed in an orange-striped carton. M e N N e N SHAVING CREAMS TWO KINDS—MENTHOL-ICED AND WITHOUT MENTHOL Talc talk by Jim Henry Mennen Talcum for Men is a special powder for masculine skin not merely a neutral tint powder. It is scientifically blended with antiseptic and astringent ingredients, A man's skin needs this pro tection after shaving or bathing. Thanks to its special formula, Mennen Talcum for Men forms a fine film which is a two-way protection, It absorbs oils and moisture thrown off by your skin, It keeps floating dust in the air from settling on your skin, and working into the pores. And—Mennen Talcum for Men doesn't sho Special Bargain, Big size can for a quarter—or, if you want a bargain, get the traveler's size free by buying the new Mennen After- Shave Special. Contains full soc tube of Skin Balm with special size Talcum for Men, both for half-a-dollar.