Judge, 1929-10-12 · page 2 of 36
Judge — October 12, 1929 — page 2: what you’re looking at
What you’re looking at
# Analysis This is **not satire or political commentary**—it's a straightforward **Gillette razor advertisement** from an early 20th-century magazine. The page features three black-and-white photographs showing men in various states of shaving (preparing, shaving, finished), arranged above a large clock face. The advertisement's central claim is that Gillette blades maintain consistent quality despite a user's varying conditions—sleep deprivation, stress, or haste won't compromise shaving results. The text emphasizes quality control ("four out of every nine" inspectors) and includes a portrait of King C. Gillette (the founder), described as "the only individual in history...whose picture and signature are found in every city and town." The headline "Rob yourself of sleep..." ironically suggests that even if a man is exhausted, a Gillette blade delivers reliable performance.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Rob yourself of sleep... but you can’t rob the Gillette Blade of its sure, smooth shave FACE drawn and tight from lack of sleep, a slapdash lather and a hurry-up shave— it can’t ruin the even temper of a Gillette Blade,even though it may wreck your own! On such mornings lather extra thoroughly and treat yourself to a fresh Gillette Blade. You're sure then of the smooth, even, com- fortable shave which has been honed and stropped into every Gillette Blade by machines ad- justed to one ten-thousandth of an inch. Every Gillette Blade must be even and sure. To guarantee that, four out of every nine of our blade department employees are inspec- tors and are paid a bonusfor detect- ing every blade that won't do a superb job of shaving. MipCltie. ye THE only individual in history, ancient or modern, whose picture and signature are found in every city and town, in every country in the world, is King C. Gillette. This picture and signature are universal sign-language for a perfect shave Notwo men have identically the same kind of beard. No man gives his Gillette the same kind of job to do every morning. A dozen varying conditions affect the com- fort of your shave. The Gillette Blade alone remains constant. Eight out of ten American men count on the Gillette Blade to do its job well every morning. It does. Witness the smooth faces of American men today. Gillette Safety Razor Co., Boston, U. S. A. Gillette <—>_> ~ comicbooks.com