Judge, 1929-08-17 · page 4 of 36
Judge — August 17, 1929 — page 4: what you’re looking at
What you’re looking at
# Analysis This page is primarily **automobile advertising**, not political satire. It promotes the Studebaker Commander Eight automobile through a fictional dialogue between characters named Paul and Diane. The ad uses a common marketing strategy: Paul claims to have seen Studebaker Eights in Paris and praises their sophistication ("nothing smarter"), while Diane responds enthusiastically about their performance capabilities. The accompanying illustration shows the car with well-dressed figures admiring it. The text emphasizes Studebaker's sales dominance and racing records (11 world records, 126 American records) to establish prestige and reliability. This represents typical 1920s-30s advertising: associating consumer products with European elegance, social approval, and technological achievement to appeal to aspirational American readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ulastrated, Studebaker Commander Licht Convertible Cab- roolet. Two cars in one — a dashing roadster for Summer breexes...am enclosed coupe for Winter storms. Spacious rumble seat. Six wire wheels and lngsaxe rack standard "So your new car is a Studebaker | Eight, Paul. I saw them in Paris— 1 nothing smarter.”” | | "Yet its pace is its fortune, Diane, | Step in!” N speed and velvet case, Studebaker's champion pace is a mirror for your mood. Fast, flexible, joyously light to handle, no amount of driving ever will be enough! Know the brilliant perform- ance of this Commander Eight for your- oe self. Let its pace and poise tell you why Studebaker today sells more Eights than y any other maker in the world! Once be- x hind the steering wheel you will give your own pat of approval to every one of Studebaker’s 11 world records, 23 international records and 126 official American records! mu HS equipment. comicbooks.com