Judge, 1929-08-17 · page 3 of 36
Judge — August 17, 1929 — page 3: what you’re looking at
What you’re looking at
# "Dear, Dead Days" Cartoon Analysis This cartoon satirizes outdated social practices from the "Elegant Eighties" (1880s). It depicts a young woman bribing a boy to secretly fetch cigarettes for her, hidden in a paper bag to avoid detection by neighbors—illustrating how smoking by women was considered scandalous and required deception. The satire's point: these secretive behaviors have become quaint relics. The text notes that since 1879, Melachrino cigarettes have made "thousands of new friends each succeeding year," suggesting women's smoking is now normalized and open. The page is primarily a **Melachrino Cigarettes advertisement** (1929), using humor to market cigarettes by contrasting past social shame with present acceptability. It reflects early 20th-century marketing that normalized female smoking.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SUDGING™ BOOKS “Rattling the Cup in Chicago,” is Edward D. Sullivan's r velous cootie’s-eye view of the i nd outs of the beer racket in | that lakeshore metropolis. The author's a newspaper man who has called the mob leaders by their first names. With excellent ancedotes and facts he paints the portraits of America’s fanciest underworld, and the stark, ereep- horror of these un-woman- nh mugs seeps into your system and gets you where you stow your lamb chops. Gangdom, stripped of movie glamor, flooded with white light and an inescapable spray of lead is a grim Sunday school lesson. We can think of several things we would rather do than to sit down and study a book on Bridge. But when it comes to playing a series of deals and peting against par, bogey and booby scores, well, that’s some- thing else again. “How's Your Bridge,” Sid Lenz and Rob Rendel’s new book, allows you to play a lot of hands against these two sharks, and beat ‘em too, if you don’t make too many bobbles. An ingenious system, by which | the player sees only the cards that he would see in an actual game, permits the play to pro- gress naturally and jovably. You make a play, turn over a page, and if it’s in the rough you are demerited from 1 to 10 points. (The ten-pointers are well out of bounds). If you equal par on deal number 1 t's a cinch you can wallop Bobby Jones any day. While not up to snuff, judging him by his world-beating “Red Harvest,” Dashiell Hammett’s done harm to no man with his | newest tittivator, “The Dain Curse.” Its plot’s overstuffed fur- niture as a whole; and its gore flows too thick for even our speakeasied stomach. But it has that hardboiled, crisp, direct Hammett style. It has humor and recognizable characters. — Its hawkshaw’s not a dainty clubman nor an absent-minded prof but an intelligent detective. We feel this way about Hammett: no matter what he does he can't’ do it all wrong, so even though Mr. Knopf won't send us his books for review we went right out and bought a copy anyway. ep SHANE 24 DEAR, DEAD DAYS & In the Elegant Eighties a lady when she wanted to smoke, bribed a small boy to fetch her secretly a package of cigarettes, discreetly wrapped up in a paper bag to deceive the neighbors. Only in the privacy of her chamber dared she enjoy the sweet fragrance—made doubly delicious by the mystery. These naughty carryings-on, alas, have gone the way of bustles, but the modern woman more than ever prefers a mild cigarette, slow- burning and cool. That's why, since 1 Melachrinos have made thousands of new friends each succeeding year. MELACHRINO CIGARETTES 1879-1929 — 50 YEARS A LEADER QUALITY STANDS THE TEST OF TIME Ask Your Dealer About Melachrino's Golden Jubilee-Gift Package STRAW TIPS CORK TIPS PLAIN ENDS 10 for 15¢ Do You Play Bridge? Then Clip This Coupon The Union Tobacco Company C8.17-29 511 Fifth Ave., New York City Gentlemen: Please send me your Melachrino-Bridge offer of (1) 60 Melachrino Cigarettes—Cork tips, Straw tips and Plain ends, (2) the score pad with the latest rules of contract bridge, (3) two packs of the famous gilt-edge Congress Cards, free of any advertising, bearing my monogram, $4.75 value, for which I enclose my check for $2.50, (OTHE Union Towacco Company