Judge, 1929-07-20 · page 4 of 36
Judge — July 20, 1929 — page 4: what you’re looking at
What you’re looking at
# Analysis of This Judge Magazine Advertisement Page This is primarily a **Studebaker automobile advertisement** rather than political satire. The page promotes the "President Eight" model, a luxury car manufactured by Studebaker. The text uses hyperbolic language comparing the car's performance to athletic achievement—specifically referencing a "Studebaker President" with records rivaling a "Studebaker President Eight" in motor car performance. The illustration shows the convertible cabriolet model with stylized figures celebrating its capabilities. The "height of everything" phrasing suggests this advertisement aims to position Studebaker as the pinnacle of automotive engineering and prestige. The dramatic line drawings and enthusiastic copy reflect 1920s-era advertising style. This represents commercial promotion rather than political commentary or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“That's the height of something!” “Yeh—record performance.” “He should have as many records to his credit as my Studebaker President —that's the height of everything in motor car performance!” Age we can prove it! Mark the long lithe beauty of this world champion President Eight—a sprint star awaiting the gun! Ready for a lope or a dash . . . eager to match your mood ina cross-country runor a cross-town spurt. Like a champion weight-man, its supple curves con- ceal smooth, rippling power and unflagging energy. And its perform- ance bears out its promise .. . for Studebaker’s President Eight is champion of the world in speed and endurance ... built by the world’s largest manufacturer of eights. Studebaker President Eight Convertible Cabriolet $1895. The Commander Eight Convertible Cabriolet is $1645. The Com- mander Six Convertible Cabriolet $1495. Open or closed, at your pleasure... or the weather's. Six wire wheels and luggage grid standard equipment. Prices at the factory. Bumpers and spare tires extra, comicbooks.com