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Judge, 1929-07-20 · page 3 of 36

Judge — July 20, 1929 — page 3: what you’re looking at

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Judge — July 20, 1929 — page 3: Judge, 1929-07-20

What you’re looking at

# Content Analysis This page is primarily a **Mennen shaving cream advertisement**, not political satire. The "Judging the Books" column on the left reviews Charles MacArthur's war memoir about an artillery unit in France, criticizing it as somewhat rambling but appreciative of its irreverent humor and authentic soldier perspective. Reviewer Ted Shane praises the book's unsentimental approach to WWI. The dominant content is the Mennen advertisement featuring writer Nunnally Johnson endorsing their mentholated lather. Johnson describes how the cooling shaving cream helps him think clearly while writing stories. The ad emphasizes Mennen's "Dermalization" process for softening facial hair. No political cartoons or satire appear on this page—it's primarily commercial advertising with a brief book review.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

JUDGING BOOKS Cc" antes (“Have-You-Heard- the-Latest-One-About”) Mac- Arthur being our best-known Clown about Town, we naturally expected his war story to be a Peck’s Bad Boy on the Western Front. He hasn't disappointed. His “War Bugs,” the intimate history of his artillery outfit’s so journ in France, isn’t so much a legitimate, moving, lasting war work as it is a mbunctious, wisecracking gagman's view of the holocaust. At core, it’s an ancedoting on two wars, one which Private MacArthur and Co. fought with its officers and the other which it fought with the Heinies. Thus we sion of elegant, casms at the Great God get a succes- sacrilegious sar- expense of the n Browne, min- gled with occ: nal vivid de- scriptions of battles and hard- ships done in the Thomason man- ner and enough to sweep the reader off his feet. But Mac- Arthur's the sort of person who can't see a silk hat without reaching for a snowball. For: Rarely does he sustain. these bursts of fine writing. Rarely does he allow anything human or searching to creep into his pages. He is too much the Til Eulen- spiel and professional hard guy to attain a dignified, incisive un- derstanding of what he went thru, He is too fond of officer-baiting to be gre at. He loves telling of how the t rations; ete. His war-glorified rough-housing gets a little colle- giate at times. His wells of war emotions seem pretty dry. Pl ase don't get the idea too firmly in mind we don’t like the hook. We do—enormously. It's only that we're awfully sensitive on the matter of war books and cannot sce this particular one as one to write editorials about. We like it as we'd like a hi vodvil d-boiled show about the war. It ns much that was true of Yanks in war and much yasn't. It lacks that certain dignified and universal something that made us shout our heads off about “All Quict on the Western Front,” written by a lad who looked on the war as did MacArthur—and saw more than the bare bones of a grouse, a gag and a boner by headquarters. same —Tep Suane Mennen sales ~ NUNNALLY JOHNSON tells Foe Hey. ter for The Si rday Ezening Post and im, why he likes cool shavers "ve hatched many a plot with MENTHOL-ICED lather on my face as an unavoidable time waster. ‘Then one day you sold me on the idea of cool lather. Well—I've stayed sold ever since my first morning with Menthol-iced. It’s a great wake-up “J” — I used to look on shaving tonic—cool, tingling, refreshing! When the lather goes on my face, I start to y I want to write, and I'm all think of the when I'm finished shaving, set for the day's work—m as clean and smooth as if I'd been shaved by the Prince of Wales’ barber...” The Young Man's Shave There's a triple-cool, pep-up-and-go fecling in a Menthol-iced shave that’s typically you: skin speci For—as ists have found—Men- thol-iced does three definite things nur skin: (1) tones tired facial nerves, (2) heals minute shaving abra- sions, (3) protects the skin... 2 Tyres OF MeNNeN— with or without menthol modern! Mennen is the only manufacturer who makes two kinds of cream: Mennen without menthol in the green- striped carton—for years the standby of millions of men. Now—Menthol- iced in the orange-striped carton. Both creams have Dermutation—the ex- clusive Mennen process of softening the beard, lubricating the blade, and toning the skin, MENNEN For the Modern Shave —2 kinds of Mennen Shaving Cream Mentho FOR THE SHAVE ced in the ul Free—14 Cool Shaves Sond for» trial eube of Menace Mentha} aod address in the ed, and Shin Balm. Jost ¥ "