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New Lanchester Strategy #3
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This third volume of the New Lanchester Strategy series continues the exploration of sales and marketing tactics based on Lanchester's military principles, focusing on strategies for dominant market players. Published by Lanchester Press Incorporated in 1996, the collection delves into offensive and defensive maneuvers for companies seeking to maintain or strengthen their competitive position.
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New Lanchester Strategy: Sales and Marketing Strategy for the Strong, Vol. 3
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