New Lanchester Strategy #2

This collection presents the foundational principles of the New Lanchester Strategy, focusing specifically on sales and marketing tactics designed for smaller or weaker market players. It adapts military strategy concepts from the Lanchester laws to business competition, offering a systematic approach for companies with limited resources to compete effectively against larger rivals. The volume is part of the 1996 series from Lanchester Press Incorporated, providing a specialized guide for strategic market positioning.