Pulp Fiction, 1926 · page 112 of 114
The Frontier, May 1926 — page 112: what you’re looking at
What you’re looking at
# Page Description This is a **full-page advertisement** from *The Frontier Advertiser*, not story content or fiction. The ad depicts a nostalgic scene titled "On Sunday afternoon in 1905," showing early automobiles on a country road. The text describes how motor-car ownership has evolved and promotes **Prest-O-Lite**, a storage battery brand for automobiles and radios. According to the copy, Prest-O-Lite batteries power car ignition systems and radio receivers. The ad emphasizes the brand's longevity and reliability, claiming it "marks 'The Oldest Service to Motorists." Contact information lists Indianapolis, Indiana as headquarters, with offices in New York and San Francisco, and a Canadian subsidiary in Toronto.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE FRONTIER ADVERTISER On Sunday afternoon iN 1905 Wiru the family perched high on the rear seat—with father and perhaps yourself cutting the wind in front, the motor- car in 1905 stuttered and staggered its way across an incredulous countryside. The Sunday drive in those days was the high spot of the week's entertainment—the thrill of that distant decade. Many cars and many ac- cessories have come and gone in the ensuing years, but one name has survived them all, and still represents the high- est attainment in its Geld. That name is Prest-O-Lite. Today Prest-O-Lite Stor- age Batteries light and start millions of cars in all parts of the world—and furnish the power which brings in the finest radio programs. The Prest-O-Lite sign marks “The Oldest Service to Motorists” and a capable dealer. It is no longer necessary to take a chance on a battery of unknown make. Youcan buy Prest-O-Lite Aw tomobile Batteries from $15.50up —and Radio Batteries from $4.75 up. THE PREST-O-LITE CO., Inc. INDIANAPOLIS, IND. New York San Francisco In Canada: Prest-O-Lite Company of Canada, Ltd., Toronto, Ontario The oldest service to motorists ‘U Me STORAGE BATTERIES FOR MOTOR-CARS AND RADIO